Project Brief: Graphic Design for Health Supplement Brand Kit

Technical Assessment Competition

• Develop a sophisticated and clean brand identity that resonates with 35+ American audience.
• Create a versatile brand name suitable for a range of health supplements.
• Design a specific product brand and label/product designs for the creatine monohydrate supplement that is targeted towards aiding an older audience with cognitive enhancement. This means improving focus, memory, etc. **We are not creating a creatine monohydrate supplement for muscle building**

1. Brand Name: A unique and memorable name that can encompass various health supplements.

• Examples and Ideas: https://osteoblend.com/catalogue/, https://www.nativepath.com/collections/brain-health
• – NativePath
• – Osteoblend
• – CLEAR
• – REAL Health
• – ZUV Labs

1. Product Name: A creative name for the creatine monohydrate supplement, which could be straightforward or branded (e.g., ‘Creapure’).

• Examples and Ideas:
• – Creatine Monohydrate
• – Creapure
• – Brain Butter
• – REAL Creatine Monohydrate
• – Big Brain

1. Logo Design: A logo that reflects the brand’s sophistication and appeals to an older demographic.

• Examples
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1. Social Media Banners: Custom banners for major social media platforms that align with the brand’s aesthetic.
2. Product Images: High-quality images of the supplement that highlight its features and benefits.
3. Product Packaging Design Files: Print-ready packaging designs that communicate the brand’s message and comply with industry standards.

• Primary: Baby boomers looking for cognitive enhancement supplements.
• Secondary: Health-conscious individuals interested in high-quality supplements.

• The design should convey trust, quality, and effectiveness.
• Use a color palette that appeals to an older audience but still feels modern and fresh.
• Typography should be clear, legible, and convey a sense of reliability.
• Branding should be simple

• Health Brand Logos(pdf, jpg, ai)
• Product Images with label. (*The product is for cognitive enhancement, not muscle building)
  • Creatine Monohydrate Gummies
  • Creatine Monohydrate Powder 
  • Creatine Monohydrate Sachets (single use)
• Social Media Banner – Instagram, Facebook