Trade Marketing Manager

Job title:

Trade Marketing Manager

Company

Accolade Wines

Job description

About usAt Accolade Wines, our purpose is to enrich everyday moments through our amazing wine brands.As one of the world’s leading wine companies, our award-winning portfolio includes loved brands such as Hardys, Grant Burge, St Hallett, Petaluma, Croser, Banrock Station, Mud House, Jam Shed, Tatachilla, Brookland Valley and many more.The driving force behind our business is our people, their expertise, their passion and their professionalism. With over 1,400 dedicated employees in Australia, the UK, Europe, Asia, South Africa, New Zealand and North and South America, it is our teamwork that sets us apart.About the roleAs Trade Marketing Manager, you will play a crucial role in supporting our marketing strategy through the development, implementation & review of best-in-class activation, across the Convenience channel.On a day-to-day basis, you will act as the marketing conduit between our commercial teams and our customers, providing information, materials and support on key brands.You will be integral within the wider Marketing function, being seen as
‘The voice’ of Convenience, ensuring that you have suitable, tailored plans to execute across relevant media channels, markets and consumers. This will include wholesale, symbol & independent retailers, as well as the end consumer.In this role, there will be the opportunity to become a strong influencer and to drive key stakeholder management, across the organisation for your plans. You will set high expectations for yourself and ensure a continuous improvement mindset, which benefits not only your channel, but the wider Trade Marketing/Marketing function.Key responsibilities include:

• Provide day-to-day marketing support for your channel (internal & external).
• Bring our brand plans to life through the development and implementation of in market activation.
• Own the planning process between regional brand, category development and sales, for the sector.
• Understand the business and the drivers and levers of performance; take the lead in course correction when necessary
• Use shopper insights to effectively plan and evaluate shopper marketing activities.
• Update key documents that support the planning, execution and review of Trade Marketing activity.
• Liaise with relevant marketing agencies to create artwork briefs and develop point-of-sale materials, as well as developing customer/channel/market specific activation.
• Support the creation of sell-in presentations & other materials required for customer meetings.
• Manage and optimise A&P investment across the sector to drive results, with accountability for delivering YOY increases in A&P effectiveness through a rigorous review process
• Attend customer meetings, when applicable.
• Work cross-functionally, to build strong relationships with both internal & external stakeholders.

Additional Responsibilities:

• Project work – specific responsibilities as determined by the Head of Trade Marketing. As a Trade Marketing Manager, you will be expected to lead projects, as well as providing support on others.

What you’ll bring:

• Education: Bachelor’s Degree, preferred, but not required.
• Qualifications: WSET Level 2 or higher; preferred, but not required.
• Experience: 3+ years business experience. In depth understanding, knowledge and practical experience in Trade Marketing.

Behaviours

• Be proactive, self-motivated, flexible and adaptable.
• Strong communication skills, written & verbal. Ability to build effective working relationships. Strong Stakeholder Management.
• The ability to work effectively and maintain resilience in a fast-paced challenging environment.
• Able to influence, persuade and negotiate to achieve
• Positive outcomes.

Functional Skills

• BTL activation development, implementation & review.
• Excellent presenting skills & proficiency in Microsoft PowerPoint.
• Analytical ability and decision making.

Physical and Other Requirements

• UK travel as and when required to customer locations.
• Hybrid working – 2 days a week at the Weybridge office.

What you can expect:Accolade Wines will provide the ideal climate and a hand-picked rewards package for you to make a difference in our successful and growing business.You will also have access to:

• Wine allowance and access to unique wine specials
• Flexible working (Up to 2-3 days working from home)
• Paid Parental Leave
• Start your weekend early with our Fast Friday finishes!
• Loyalty Leave
• Accolade Wines Anniversary day off
• Go Beyond Day – making a different in your local community
• Access to an extensive online learning library
• Employee Assistance Program
• Various exclusive employee discounts

Want to find out more? Watch us in action here:https://www.youtube.com/watch?v=gRtn17Hgz8MSound like your kind of drop? Apply now.At Accolade Wines we are dedicated to building a diverse, dynamic and inclusive culture.

Expected salary

Location

Weybridge, Surrey

Job date

Tue, 11 Feb 2025 23:04:34 GMT

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