About the Role: We are seeking a Regional Strategic Marketing Associate to join our US Vascular marketing team. In this role, you will develop, maintain, and execute marketing plans aimed at building awareness around TIPS Therapy within the Portal Hypertension disease state as part of the US Peripheral portfolio of commercialized products and new product derivatives. You will contribute to the success of the overall US Vascular business as you work in close partnership with functional partners to achieve the US annual revenue forecast.

This position offers multiple work arrangements: on-site at one of our facilities in Phoenix, Arizona, hybrid or fully remote work allowed in most locations within the United States, depending upon the responsibilities of the role and business needs.

Responsibilities:

• Participate in the development of US regional marketing goals and plans by providing regional customer and peripheral landscape insights that need to be addressed to achieve revenue goals
• Develop, maintain, execute, and measure success of US commercial marketing plans (direct to customer, market development, and direct to patient) in partnership with Product Specialists, Marketing, Sales, and Support Functions for the peripheral portfolio of commercialized products to achieve revenue targets
• Work in close collaboration with implanter-focused strategic marketer to ensure cohesive strategies to develop and further penetrate the TIPS market
• Develop tools and resources by analyzing existing data sources to identify under-penetrated markets that have capacity for TIPS therapy growth
• Develop and execute programs (through Gore and/or new partner channels) aimed at educating targeted referring GI/Hep/ER physicians and/or liver care teams on the latest outcomes, evolving guidelines, and patient selection considerations for TIPS Therapy
• Analyze regional market forces and competitive landscape resulting in actionable insights that inform marketing strategy
• Ensure strong partnerships and integration with product teams, sales, business, functional marketing, and support functions to implement shared strategies
• Represent region-specific (US) market insights and customer needs to global marketing and business partners in support of business planning, 15-year financial forecasting, and product and service development needs, while tracking, evaluating, and reporting on ROI for market strategies
• Drive compliance clarity for referral-based programs and/or deliver scalable strategy for therapy awareness within Gore Peripheral

Required Qualifications: 

• Bachelor’s degree
• Minimum of 5 years strategic marketing or market development experience in the medical device, pharmaceutical, or life sciences industries
• Proven experience in developing and executing market development / therapy awareness commercial strategic plans to capitalize on revenue generating opportunities
• Proven success in direct to referrer and/or direct to patient commercial strategic plans
• Demonstrated success of utilizing digital tactics and virtual selling to meet revenue targets
• Demonstrated ability to influence and integrate individuals and teams to execute against strategic plans
• Proven ability to build relationships with clinical customers, in particular key physician thought leaders
• Demonstrated ability to drive market assessments and uncover market insights that resulted in a marketing strategy
• Ability to travel regionally, up to 30%

Desired Qualifications:

• MBA
• Experience in the Hepatology/Gastroenterology category 

Remote Working Arrangements are permitted for Associates in the continental United States (US) and Canada, with appropriate approval and compliance with Gore’s remote working policies, from the country in which they are employed. For fully remote roles, the following locations are not eligible for new fully remote work arrangements: Alaska and Hawaii (for all roles), and Rhode Island (for wage/hourly roles only). 

What We Offer: Our success is based on the capability and creativity of our Associates, and we are proud to offer a comprehensive and competitive total rewards program that supports your everyday and helps you build your tomorrow.

We provide benefits that offer choice and flexibility and promote overall well-being. And in keeping with our belief that every Associate should share in the collective success of the enterprise; we provide a distinctive Associate Stock Ownership Plan in each country as well as potential opportunities for “profit-sharing”. Learn more at gore.com/careers/benefits

We believe in the strength of a diverse and inclusive workplace. With diverse perspectives, ideas and experiences, we uncover new possibilities and make a greater impact in the world. We are proud of Associates for building on our rich history of innovation, upholding our values and supporting an inclusive work environment where we treat each other and our external partners with fairness, dignity and respect.

Gore is an equal opportunity employer. We welcome all applications irrespective of race, color, religion, sex, gender, national origin, ancestry, age, status as a qualified individual with a disability, genetic information, pregnancy status, medical condition, marital status, sexual orientation, status as a covered veteran, gender identity and expression, and any other characteristic protected by applicable laws and regulations. 

Gore is committed to a drug-free workplace. All employment is contingent upon successful completion of drug and background screening. Gore will consider qualified applicants with criminal histories, e.g., arrest and conviction records, in a manner consistent with the requirements of applicable laws.

Gore requires all applicants to be eligible to work within the U.S. Gore generally will not sponsor visas unless otherwise noted on the position description. 

Our Talent Acquisition Team welcomes your questions at gore.com/careers/contact

#LI-MSL

#LI-Remote

Read Full Description