Position: Senior Social Media Specialist
Organization: The Asia Foundation
Location: Manila (with colleagues across Asia, the Pacific and North America)
Type: Hybrid
Reports to the Chief Communications Officer
About Us
The Asia Foundation (TAF) is a nonprofit international development organization committed to improving lives and expanding opportunities across Asia and the Pacific. Informed by 70 years of experience and deep local knowledge, our work is focused on governance, climate action, gender equity, education and leadership, inclusive growth, and international cooperation. We have offices in 17 countries and work in more than 20 countries across Asia and the Pacific. We are supported by headquarters in San Francisco and an office in Washington DC. Our funding comes from a diverse array of bilateral and multilateral development agencies, foundations, corporations, and individuals.
Position Overview
We are seeking a strategic andcreative Senior Social Media Specialist to enhance the Foundation’s online presence and engage our audience across various platforms.
Our key audience is International Development, International Relations, and Social Impact communities (across the world) with an interest in the well-being of the people in Asia and the Pacific. This includes individuals, community-based organizations, donors, government officials, policy makers, opinion leaders, academics, peer organizations, non-corporate and corporate foundations, socially responsible corporations, and think tanks. While previous experience with this audience is a big plus, we are open to candidates that have proven experience of creating smart, compelling engagement with similar audiences.
We need a thinker and doer who can expertly craft and execute a social media strategy that strengthens The Asia Foundation brand, showcases our deep expertise across the countries we work, highlights our program activities and impact, as well as gives a platform to our partners, fellows, and staff to share their perspectives.
Success will require collaborating with our 17 country offices to elevate and shape the news and insights that are shared for social/digital, identify and pursue stories others may not see, and make our storytelling more dynamic and compelling. The ability to understand local, regional, and international points of view is critical.
Key Responsibilities
- Strategy Development: Create and implement a comprehensive social media strategy to promote our initiatives, campaigns, and events, ensuring alignment with organizational objectives.
- Content Creation: Develop engaging content tailored to our audience, including graphics, videos, and written posts that highlight our work and the issues we address.
- Platform Management: Manage and optimize our social media accounts (e.g., Facebook, Twitter, Instagram, LinkedIn, etc.) to increase visibility and engagement.
- Community Engagement: Foster relationships with followers, responding to inquiries and comments in a timely manner, and encouraging dialogue around relevant issues.
- Analytics and Reporting: Monitor social media performance using analytics tools, track engagement metrics, and report on engagement effectiveness to inform future strategies.
- Collaboration: Work closely with program staff and country offices to gather stories, testimonials, and information that showcase our impact and align with our messaging.
- Trend Monitoring: Stay updated on social media trends, platform changes, and best practices to ensure our strategies remain relevant and effective.
- Leadership: Be skilled at leading and teaching others about social media and storytelling, as well collaborating across geographies and time zones. This position will work closely TAF’s Senior Editorial Lead, Senior Communications Officer (Content), and Creative Director, who are all based in the US.
Qualifications
- 6-10 years prior experience in social media management, preferably within a non-profit or international development context; but open to corporate or agency experience as well.
- Strong copy and design execution that’s informed by audience understanding and strategic thinking.
- Proficiency in social media platforms and management tools.
- Experience with graphic design software (e.g., Canva, Adobe Creative Suite).
- Understanding of the cultural, social, and political issues affecting Asia and Pacific.
- Ability to see local, national and international points of view – and work across time zones.
- Excellent interpersonal, communication and collaboration skills.
- Growth mindset and the drive to chase a good story.
How to apply
APPLICATION GUIDELINES: Individual Applicants must complete and send in their The Asia Foundation Application Form, Employee Biographical Data Form (https://tinyurl.com/ApplicationReqsTAF), and sample portfolio (optional). Non-individual Applicants must send in their quoted proposal, organization profile and BIR Certification.
Applicants may send in the requested documents to consultancyPH@asiafoundation.org before the set deadline.