The Address Connolly
Job title:
Senior Sales Manager
Company
The Address Connolly
Job description
The Address Collective has an excellent opportunity for an experienced and energetic Hotel Sales Professional who is passionate about hospitality to join our team in The Address Connolly. The ideal candidate will have a proven background within a similar 4* or 5* hotel environment and experience in all areas, including Domestic, Corporate, Conference, MICE and Leisure market sales. This role will suit an ambitious Sales professional who is looking to grow their career through working in a learning environment that is focusing on optimising it’s team for the re-building of the tourism industry in Ireland.
The right candidate will work to maximize all sales and revenue-generating opportunities. To develop new and strengthen existing business opportunities with a particular emphasis on growing the hotels Corporate and Conference Bedroom market share.
A secondary focus is on growing the local leisure sector for food, beverage, and other leisure-based offerings.
You will also work in conjunction with the hotel events, marketing and revenue teams to achieve Hotel budget and personal targets.
Knowledge:
- To be fully aware of The Hotels products and services and those of the competitive set locally and nationally.
- Understand hotel pricing structure and be familiar with current rates in the market.
- Understand of hotel seasonality, need periods and periods of high demand
- Understanding of the corporate travel market, including Global Distribution Systems as a channel to the corporate market
- Understanding of social media communications
- Ability to work on own initiative
Key responsibilities:
- To achieve Corporate Rooms, Conference Rooms, meetings and events and Food and beverage hotel sales targets. Targets will be agreed on an annual basis.
- To compile, implement and proactively manage the hotel’s annual sales activity plan, which includes the following key documents: Annual sales activity plan
- To successfully carry out an agreed programme of activity as per the performance management plan for the hotel sales department.
- In cooperation with the Financial Controller, adhere to sales budgets, analyse results and implement corrective actions as required.
- To assist in the production of the annual sales & marketing plan with the direction of the director of revenue & brand to include a detailed spending analysis on all planned sales expenditures across all departments.
- Maintain and develop new and existing business opportunities.
- Research scope (cold calls, Internet, existing databases etc) for new business and follow up on any opportunities identified to the end of securing new business (Bedrooms, MICE, Food & Beverage)
- Follow-up calls on all sales leads and enquiries – passing on leads to other sales personnel/management in the hotel where appropriate.
- To schedule and carry out property site visits with current and prospective clients, as appropriate.
- To monitor service quality via receipt of client feedback, both positive and constructive, and communicate to the operations team.
- To compile Weekly/Monthly Sales Reports as required and a weekly sales activity report for the director of revenue & brand and company directors.
- To drive the Hotel’s sales through all relevant channels, including:
- Global Distribution System
- Corporate Direct
- Corporate Events
- MICE Channels
- Local Residents
- To manage all aspects of the corporate rate contracting process
- To continuously monitor and report on competitor activity with a view to maintaining competitiveness and feedback information to the management team & relevant departments.
- To coordinate and monitor all research campaigns designed to deliver new business prospects for the hotel.
- To plan and organise Fam Trips, site inspections and Sales promotions as required and represent The Address Connolly at consumer promotions, trade exhibitions, seminars & workshops, and follow up leads where required.
- To attend events held in the hotel and offsite when required.
- To represent and maintain regular contact with local networking groups and trade bodies.
- To work closely with the Group marketing team to ensure that all local marketing opportunities are exploited in line with the Sales and marketing plan.
- To maintain and continuously develop the company CRM system to ensure the accurate recording of relationships with your customers.
- To support the planning and effective execution of ‘Database Marketing’ to target markets, including Mail Shots and Ezines in association with the group marketing department.
- Dealing with clients by telephone and email and responding to all requests and sales leads in a timely and professional manner endeavouring to convert enquiry to sale.
- To manage and develop other members of the sales team to ensure high performance against the performance management plan.
- To strategically manage key accounts and ensure a high level of account management is achieved.
- To ensure all sales administration work is complete, follow-up calls, research calls, rate contracts etc and communicate all negotiated rates to reservation, front office and accounts.
- To be strategic in establishing lasting, favourable relationships with customers/ accounts and provide them with an intelligent, cooperative professional service.
- Strive to meet measurable targets and goals as per the performance management plan.
- To become an active member/colleague of the company sales & marketing team and attend regular hotel and company meetings as required.
- Comply with all company procedures to include all statutory procedures- Fire Health and safety, hygiene.
- To carry out any other reasonable task as assigned by management to meet business needs.
Brand Standards:
- To ensure all printed material, advertising and promotions are approved by the director of brand & revenue before issuing.
- To ensure that all branded material used in the hotel or circulated from the hotel is in line with brand standards.
- To promote all marketing initiatives where appropriate.
- To ensure that the agreed level of branded stock is to hand and all hotel publicity material is monitored.
Quality & Customer Service:
- To work with the hotel team to ensure new & existing companies are looked after, ensuring they receive excellent service to grow a loyal relationship with the customers.
- To deal with any queries or complaints that may arise in a professional and efficient manner, make sure to notify the relevant manager of any problems that have occurred.
Communication, Teamwork & Leadership:
- To attend weekly/monthly sales meetings & regular meetings with the management team as requested.
- To lead by example, specifically with regard to personal presentation, punctuality, attendance, application to work, teamwork and customer care.
- To be flexible with regard to working hours, travel and place of work
- To be conscious of expenditure in relation to travel, accommodation etc, and to find the best value when possible.
The job holder will also:
- Observe and adhere to the company policies and procedures, undergoing relevant training and development to fulfil the requirements of the hotel and the post.
- Have their own car and full clean Irish Driving License
This job description is designed to highlight the key areas of work. Annual objectives will be agreed upon.
The duties & responsibilities listed above are not intended to be exhaustive but are set out to indicate the main areas of activity currently expected by a Senior Corporate Sales Manager.
The Senior Corporate Sales Manager will be expected to adopt a flexible approach to the needs of the service.
This job description is an outline of the role & function; it is not intended to be specific for all tasks.
Expected salary
Location
Dublin
Job date
Tue, 13 Feb 2024 23:30:46 GMT
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