Senior / Regional Marketing Manager

Job title:

Senior / Regional Marketing Manager

Company

Virtuos

Job description

Job Description:PLAY, GROW and WINTo be a part of Virtuos means to be a creator.At Virtuos, we harness the latest technologies to make games better and more immersive than ever before. That is why we pride ourselves in constantly pushing the boundaries of possibility since our founding in 2004.Virtuosi is a team of experts – people who have come together to share their mutual passion for making and playing games. People with the same enthusiasm for exploring new ideas and the constant drive to excel in their field. People who believe in earning success through dedication.At Virtuos, we are at the forefront of gaming, creating exciting new experiences daily. Join us to Play, Grow and Win – together.ABOUT THE POSITIONReporting to the Integrated Marketing Director, the Regional Marketing Business Partner will drive our marketing activation efforts in Europe to elevate the brand’s presence and evangelize the studios’ work.A gamer and creative marketer familiar with game development, the ideal candidate should have a strong understanding of the myriad of marketing channels within the industry, and hands-on experience in all angles of content creation, to planning and executing campaigns.Responsibilities:Regional strategic roadmap

• Understand regional studio expertise/capabilities, value proposition and product roadmap
• Own end-to-end studio marketing efforts in the region with alignment from regional stakeholders and studio heads.
• Formulate quarterly programs, campaigns and activation plans to achieve business objectives and regional marketing priorities.
• Collaborate with Group Marketing and regional stakeholders to define the go-to-market approach and calibrate activation efforts.

Marketing activation for Europe

• Own and grow the Virtuos brand reputation to position Virtuos as the leading external service provider for game development in the region.
• Roll out new regional marketing initiatives, including tactical campaigns, field marketing events, reputation-building activities, and advocacy programs.
• Work closely with regional business development and recruitment teams to support sales and recruitment engagement, and to drive overall awareness of the brand

Integrated content development

• Work closely with Group Marketing as the brand and marketing custodian to enforce consistency across all regional marketing materials according to visual identity and guidelines.
• Research and develop localized templates and effective content variation to deliver more relatable and actionable material for a local audience.
• Identify compelling studio success stories and local market engagement opportunities to act on or amplify at the group level.
• Engage and build rapport with regional production teams to elevate brand and regional marketing efforts by developing quality content and assets.

Qualifications:

• At least 6+ years of experience across gaming, go-to-market strategy, sales enablement, or related agency work focused on campaign orchestration and execution.
• Experience managing cross-functional projects – planning, budgeting, coordination and driving KPIs
• Experience managing products / campaigns with a regional footprint
• A Bachelor’s degree is required, preferably in Business or Marketing

Who we are looking forWe are seeking an experienced marketing professional who has:

• Passion for games, or experience working in the video games industry.
• Strong record of delivering marketing results, partnering with, and enabling sales to achieve company goals.
• Ability to prioritize tasks and manage deadlines to support a global team.
• Can-do, hands-on approach and demonstrated test-and-learn attitude.
• Attention to detail and high level of accuracy in producing and reviewing materials
• Creativity in thinking and ability to develop fresh and unique marketing angles
• Personable with the ability to manage cross-functional stakeholders
• Excellent written English and French and ability to write high-quality copy.

Expected salary

Location

Dublin

Job date

Sat, 14 Dec 2024 06:00:54 GMT

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