Senior Paid Search Marketing Executive

Job title:

Senior Paid Search Marketing Executive

Company

Yoox Net-a-Porter Group

Job description

YOOX NET-A-PORTER GROUP is the world leader in online luxury and fashion that comprises a complete luxury retail ecosystem. The Group sells directly to customers globally through its own family of multi-brand online shops NET-A-PORTER, MR PORTER, YOOX and THE OUTNET. The Group’s Online Flagship Stores Division partners with many leading luxury brands to power their own e-commerce destinations.

The Group has 4.3 million high-spending active customers globally. As pioneers in bringing together the realms of technology and luxury, YOOX NET-A-PORTER satisfies the most discerning clientele with expertly curated products from the world’s most coveted brands, personalised end-to-end service, the latest technology and inspiring content, all shaped by 20 years of insights into the modern shopper.

To further develop digital capabilities and create synergies, YOOX NET-A-PORTER GROUP has created new departments as Centers of Excellence.

One of them, the Growth Department, is responsible for driving new and existing customer growth encompassing all Digital Marketing and CRM actions at the service of our stores.

Our Growth Division are now seeking a talented Senior Digital Performance Marketing Executive to join the team. The role will report into a Digital Performance Marketing Manager, supporting the business by owning the execution of the day to day operations for your accounts. You will work across all global search engines, supporting multiple markets. Key assignments will include large scale campaign creation, bid strategy optimisations, a lot of testing as well as copy and promotional planning.

Location: Our Westfield office in Shepherd’s Bush, London (Hybrid)

Reporting into: Digital Performance Marketing Manager

Hours: 37.5 hours per week Monday-Friday

Besides a competitive salary, we can offer you:

• Performance bonus schemes dependant on the type of role you are in
• A pension that both you and the company contribute too
• A portal with an array of discounts on things like theme park and cinema tickets

• Our famous staff discount along with exclusive staff sales
• Private healthcare for you and your family
• Flexible working
• A chance to be part of a fun and caring team that support each other

Here is a breakdown of what you’ll be doing:

• Support the Digital Performance Marketing Manager across all relevant paid search channels and platforms
• Adopt an agile methodology for everything paid search
• Manage large budgets across your owned activity
• Work with peers across brand to share best practices and avoid duplication of work
• Improve operational processes, leverage automation, and identify scalable solutions
• Optimize campaign budget allocation based on volume, ROAS and other data signals
• Ensure granular control over traffic allocation through SQR review, keyword expansion, negative keywords, etc.
• Work closely with the A&I team to continuously suggest and implement new tests (landing pages, ad copy, bidding, audiences, etc.)
• Produce essential reports: consolidate data, identify drivers, recommend actions
• Manage GMC, feed setup, testing and promotional activity integration
• Manage feed data across Google Ads (ad customizer, keyword list, extensions, etc.)
• Consistently document processes and operational principles

The type of person we are looking for:

• Paid Search experience – excellent knowledge of search engine paid advertising products, features, settings and optimisation possibilities.
• Understanding of bidding and attribution tools, with the ability to optimise accordingly.
• Proven platform experience – Microsoft, Google Ads, Editor & GMC required. Product feed experience favourable.
• Proven hands-on experience setting up and optimising paid search accounts across multiple search engines.
• Detail-oriented and responsive, with strong quantitative skills – you must be able to analyse data, draw conclusions and develop actionable recommendations as needed.
• Adaptable and able to flex with changes in prioritisation, in order to meet new or changed goals.
• Hands on, numbers and results driven.
• Proven problem-solving skills and ability to think outside of the box for creative solutions.
• Strong written and verbal communication skills.

From the moment you join the YOOX NET-A-PORTER GROUP we are committed to making your journey with us inspirational and evolutionary. If you are passionate, committed and thrive in a collaborative and fast-paced environment, then please apply with a CV.

YOOX NET-A-PORTER GROUP is an equal opportunities employer, we encourage people with a diverse range of backgrounds to apply. We recognize and celebrate the benefits that diversity brings to our workplace, our business and our customers. We welcome and will consider all applications regardless of race and nationality, religion, color, sex, pregnancy or related medical conditions, parental status, sexual orientation, gender identity, gender expression, age, status as an individual with a disability, or any other legally protected characteristics.

If you require any reasonable adjustments to complete your application, please do not hesitate to advise us accordingly.

Experience Level: Associate

Workplace Type: Hybrid

Expected salary

Location

London

Job date

Fri, 26 Jan 2024 23:05:31 GMT

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