Senior Marketing Communication Assistant

8739BR

National Technical Institute for the Deaf

NTID Enrollment Management

Job Summary

The Senior Marketing Communication Assistant position will provide support to the Associate Director of Admissions & Marketing for day-to-day direct marketing activities related to the recruitment of new students to NTID, as well as additional support to the front office staff. Key tasks will include managing the delivery and mailing of all communication materials (paper and electronic), becoming proficient in RIT’s Slate admissions system, and maintaining an effective communications calendar.

Job Responsibilities

Communication Flow

• Execute and monitor the admissions communication flow, including performing mail merges, printing and sending large volumes of paper mailings, and emailing information through the Slate database.
• Leverage the Slate admissions system for query writing and management, generating student mailing lists, and establishing email layouts and image placement.
• Manage image files to be used for email campaigns, including sourcing, resizing, and optimizing.  
• Coordinate with RIT’s print and postal units to ensure all printed materials and mailings are accurate and are received by the admissions office and/or mailed out on time.
• Maintain an accurate and effective communications calendar that will assist in driving attendance at virtual and in-person events, and engaging prospective students to apply, complete applications, or pay deposits.
• Responsible for the timely packaging and shipment of recruitment materials for the admissions counselors, conference materials, and individual requests from internal and external audiences.

Inventory Management

• Responsible for tracking inventory and identifying when publications or other materials need to be replaced based on usage from regular communication flow, recruitment trips or conferences, and on-campus activities.
• Responsible for ordering letterhead, paper, envelopes, and other supporting marketing-related communication flow materials.

Student Worker Oversight

• Under the supervision of the Associate Director of Admissions & Marketing, responsible for the training and daily oversight of at least one student worker.
• Assign appropriate duties, and supervise completion of those duties.
• Keep student worker training materials updated.

Required Qualifications

Education/Experience:

• Associate’s degree in Marketing, Communications, Business, or related field, with a strong focus on technical and programming logic skills – particularly familiarity with database systems
• 1-3 years office experience

Skills:

• Exceptional communication skills and the ability to build rapport with prospective students via email marketing messages.
• Attention to detail and accuracy
• Strong customer services skills
• Collaborative team player, and ability to work independently
• Skilled in Microsoft Office suite, especially Excel
• Skilled in creative thinking, problem solving, and process improvement
• Demonstrate excellent communication and grammar skills, including, but not limited to, proofreading written communication to ensure accuracy

Preferred Qualifications

• Bachelor’s degree strongly preferred, in Marketing, Business, or related field, with a strong focus on technical and programming logic skills – particularly familiarity with database systems
• Fluency in American Sign Language and familiarity with Deaf culture or ability to achieve fluency in three years. 
• Knowledge of a CRM system (like Slate), and a good understanding of how databases function, including the ability to develop logic to retrieve data fields, build queries, and run reports
• Knowledge of basic HTML and image management
• Ability to lift up to 30 lb. boxes of print publications

Required Minimum Education Level

AS

Work Location

Henrietta Campus — 100%

Employment Category

Fulltime

Required Application Documents

Cover Letter, Curriculum Vitae or Resume

What do we believe at RIT?

Rochester Institute of Technology is a diverse and collaborative community of engaged, socially conscious, and intellectually curious minds. Through creativity and innovation, and an intentional blending of technology, the arts and design, we provide exceptional individuals with a wide range of academic opportunities, including a leading research program and an internationally recognized education for deaf and hard-of-hearing students. We are dedicated to building a diverse community, one where employees feel a sense of belonging, and are valued for their contributions and the perspectives they bring.

As a member of the RIT community, you’ll receive a comprehensive employee benefits package that offers multiple options and access to additional employment advantages. You can tailor your benefit elections to meet your needs (affordable medical/dental/vision benefits; paid vacation/sick time/retirement saving plan with exceptional employer match; and tuition assistance for you and your family, to name a few).

Department/College Description

The RIT/NTID Office of Admissions manages the enrollment of prospective and incoming RIT/NTID students.

How To Apply

In order to be considered for this position, you must apply for it at: http://careers.rit.edu/staff . Click the link for search openings and in the keyword search field, enter the title of the position or the BR number.

Additional Details

In compliance with NYS’s Pay Transparency Act, the salary range for this position is listed above. Rochester Institute of Technology considers factors such as (but not limited to) scope and responsibilities of the position, candidate’s work experience, education/training, key skills, internal peer equity, as well as, market and organizational considerations when extending an offer. The hiring process for this position may require a criminal background check and/or motor vehicle records check. Any verbal or written offer made is contingent on satisfactory results, as determined by Human Resources. RIT does not discriminate. RIT promotes and values diversity, pluralism and inclusion in the work place. RIT provides equal opportunity to all qualified individuals and does not discriminate on the basis of race, color, creed, age, marital status, sex, gender, religion, sexual orientation, gender identity, gender expression, national origin, veteran status or disability in its hiring, admissions, educational programs and activities. RIT provides reasonable accommodations to applicants with disabilities under the Rehabilitation Act, the Americans with Disabilities Act, the New York Human Rights Law, or similar applicable law. If you need reasonable accommodation for any part of the application and hiring process, please contact the Human Resources office at 585-475-2424 or email your request to [email protected]. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.