Senior Marketing and Communications Manager, Eu

Job title:

Senior Marketing and Communications Manager, Eu

Company

HKA

Job description

HKA is a leading global consultancy in risk mitigation, dispute resolution, expert witness and litigation support. We anticipate, investigate and resolve complex challenges by harnessing world-leading multi-disciplinary expertise and experience.As trusted independent consultants, experts and advisors, we deliver solutions amid uncertainty, dispute and overrun, and provide the insights that make the best possible outcomes a reality for public and private sector clients worldwide. Our experts have testified across the globe on many of the largest quantum, delay, engineering and commercial damages matters.As part of the HKA team you can expect:

• A strong collaborative culture focused on developing creative, and forward-thinking marketing and business development strategies.
• The opportunity to be a part of a well-established global marketing team whilst being an integral part of driving the future success and development of our practice.
• The ability to leverage HKA’s strong brand and reputation and build on that to produce successful results.

The Opportunity:As the Senior Marketing and Communications Manager, you will play a pivotal role in shaping and executing HKA’s European marketing strategy to align with our overarching business goals.You will manage one direct report and collaborate closely with the wider EMEA marketing team. Your leadership will be crucial in driving brand growth, managing, organising and delivering events, helping to generate leads, and executing impactful marketing campaigns with a strong focus on digital marketing.Additionally, you will work closely with business development teams and our subject-matter consultants to align marketing efforts with key growth initiatives.Role and Responsibilities:European Marketing Plan and Focused Marketing Campaigns:

• Develop and manage the European marketing strategy to support key service lines and target markets.
• Create and execute outcome-based marketing campaigns targeting key growth sectors.

Brand and Reputation Management:

• Uphold and strengthen HKA’s brand identity and positioning in the European market.
• Ensure consistent messaging and branding across all marketing materials and platforms.

Content Development and Thought Leadership:Working with the wider EMEA Marketing Team:

• Oversee the creation of high-quality content, including thought leadership, articles and white papers.
• Support subject matter experts, consultants and advisors in producing thought leadership pieces that highlight HKA’s expertise and insights.

Public Relations and Press Releases:

• Manage public relations efforts to enhance HKA’s visibility and reputation.
• Draft and distribute press releases to communicate key company news and achievements.

Event Management:

• Organise and promote client-facing events, webinars, and conferences to enhance visibility and engagement.
• Evaluate the effectiveness of these events to ensure ROI and strategic impact.

Lead Generation and Campaign Management:

• Plan and execute integrated marketing campaigns to drive lead generation and client engagement.
• Optimise marketing activities to support business development along with our subject-matter consultants to win new business.

Digital Marketing Oversight:

• Manage HKA’s online presence, including website, social media, email campaigns, and SEO.
• Track and analyse digital marketing performance to refine strategies and improve results.

CRM Management:

• Oversee the use and optimisation of the CRM system to track and manage client interactions and marketing campaigns.

Budget Management:

• Oversee the marketing budget, ensuring efficient allocation of resources to maximise ROI.
• Track expenditures and provide reporting to leadership on marketing investments and outcomes.

Skills and Experience:Ideally you will possess the following skills and experience:

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven successful experience in a senior marketing role within a B2B professional services environment is essential.
• Strong leadership and team management skills, excellent communication and interpersonal abilities
• Proficiency in digital marketing tools and analytics are required.
• You will be a strategic thinker and problem-solver.
• You will be creative, innovative, with a results-oriented mindset focusing on measurable outcomes.
• A natural collaborator with the ability to work across departments and regions.

What we offer:At HKA we recognise that our people are critical to our ongoing success. Our priority is to provide an inclusive and collaborative culture aimed at providing the best opportunities for our people to thrive and develop in their chosen career path.We operate a flexible working pattern both in terms of hours and location and are happy with flexible remote working with an expectation of working in the office at least 3 days per week.Our Global Recruitment team is committed to providing an authentic candidate experience for all those who take the time to apply to HKA. We are committed to providing an efficient and insightful recruitment process giving candidates a true reflection of life at HKA. We are committed to responding to all applicants.ED&I at HKA:HKA has a thriving ED&I committee working hard to provide an inclusive and welcoming environment for a truly diverse set of employees. We are committed as a business on the continued improvement of our Equality, Diversity and Inclusion strategy, please visit our careers page for further information or feel free to ask our recruitment team for further information.All HKA employment decisions are firstly made on merit and shall be made without regard to age, disability, gender or gender reassignment, marriage, and civil partnership, pregnancy and maternity, race, religion or belief, sex, and sexual orientation, or any other basis in compliance with local legislation.Stay Alert: Protect Yourself from Phishing ScamsPlease be aware that HKA only publishes official job postings on our website (Join Us | HKA) and on verified job boards. We will never ask for sensitive personal information during the job application process. If you have any doubts, we recommend you visit our website to verify job listings before applying. If you would like more confirmation, please feel free to email us at to check the authenticity of a job posting.

Expected salary

Location

United Kingdom

Job date

Thu, 27 Feb 2025 23:32:38 GMT

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