Senior Marketing Analyst (12-Month Contract) in Richmond, Australia

This is a 12-month contract

REA Group (https://www.rea-group.com/about-us/about-rea-group/) is not your average digital business. From humble beginnings in a garage in Melbourne’s east in 1995, we have grown into a leading global digital business, specialising in property.

With bold and ambitious goals, we are changing the way the world experiences property. No matter where you’re at on your property journey, we’re here to help with every step – whether that’s finding or financing your next home.

Our people are the key to our success. At the heart of everything we do, is a thriving culture centred around high performance and care. We are purpose driven and collaborative, which drives innovation and our ability to make a real impact. As such, we’re proud to be named in Australia’s “Top 5” Best Workplaces two years in a row, as well as being recognised as a Best Workplace for Women.

Where the team fits in

The role is part of the Audience Analytics Centre of Excellence, within the Product and Audience Group. The P&A group is focussed on building worldclass digital experiences and capabilities for realestate.com.au, Australia’s largest property website and app, with over 10 million Australians visiting each month. You’ll be joining a community of talented and passionate analysts to hone your craft and support your career development.

What The Role Is All About

We are seeking a highly skilled and detail-oriented Senior Marketing Analyst to join our dynamic team. In this role, you will be responsible for leveraging data-driven insights to optimise marketing strategies and drive business growth. You will partner with Marketing teams and analyse consumer behaviour and campaign performance data to provide actionable recommendations that enhance our marketing efforts and improve ROI.

You will work closely with Marketing teams and the Audience Analytics Centre of Excellence to:

• Derive key insights for impact and support decision making for our strategic initiatives and roadmaps.

• Communicate insights and recommendations across all verticals through strong visualisation reporting and verbal story telling.

• Be the expert for attribution & experimentation analysis, working closely with stakeholders to ensure relevant data is 100% accurate and available in the required analytics platform and data warehouses.

• Provide digital analytics support as required to marketing and product teams on campaign performance and optimisation opportunities.

• Act as a thought partner across the business for the use of data analytics within the marketing function.

• Be the champion for internal processes and systems and identify process improvement.

Who We’re Looking For

• Advanced experience with digital analytics solutions (i.e. Adobe Analytics & GA4)

• Strong SQL skills to query and transform data from large databases (i.e. Google Big Query)

• Experience with forecast modelling such as SARIMA and Prophet desirable.

• Highly skilled in business intelligence and visualisation solutions such as Tableau

• Exceptional storytelling, visualisation, and stakeholder engagement skills to clearly communicate insights

• Excellent grasp of digital marketing, social, and SEO strategies and strong experience with attribution models.

• Ability to work with our data and tagging teams to ensure we capture and structure required data.

• Experience with experimentation, with good knowledge of best practices for measurement and insights.

• A self-starter who can build effective relationships with stakeholders across all levels and functions within the organisation.

• Strong planning, organisation and prioritisation skills.

• Exceptional analytical and problem-solving skills with attention to detail.

The REA Experience

The physical, mental, emotional and financial health of our people is something we’ll never stop caring about. This is a place to learn and grow. We’re committed to your development – both professionally and personally. Your experience with us is something we take seriously.

We offer:

• A hybrid and flexible approach to working

• Flexible parental leave offering for primary and secondary carers

• Programs to support mental, emotional, financial and physical health & wellbeing

• Our Because We Care program offers employees volunteering leave, community grants, matched payroll giving and our Community Café donates 100% of revenue to charity.

• Hack Days so you can bring your big ideas to life

• Performance recognition programs because hard work should never go unnoticed

Our commitment to Diversity, Equity, and Inclusion

We are committed to providing a working environment that embraces and values diversity, equity and inclusion. We believe teams with diverse ideas and experiences are more creative, more effective and fuel disruptive thinking – be it cultural and ethnic backgrounds, gender identity, disability, age, sexual orientation, or any other identity or lived experience. We know diverse teams are critical to maintaining our success and driving new business opportunities. If you’ve got the skills, dedication and enthusiasm to learn but don’t necessarily meet every single point on the job description, please still get in touch.

Join our Talent Neighbourhood

Keen to be part of REA but didn’t find a perfect match with this opportunity? Perhaps the timing isn’t right? You should join our Talent Neighbourhood!

By joining, you will receive information about our working culture and life at REA, industry updates from various areas of our business, invites to our events or materials to help you succeed in interviews at REA. In addition, our recruiters will reach out to you if there’s a role that matches your interests, skills and aspirations.

Upload your details today! https://rea.to/careers-talentneighbourhood