Senior Manager, Performance Marketing (Remote)

Job Title

Senior Manager, Performance Marketing (Remote)

Business

Transformco Corporate

Job Description

JOB SCOPE:

The Senior Manager, Performance Marketing plays a pivotal role in driving and optimizing the company’s performance marketing efforts, with a primary focus on paid search, retailer channel marketing, email, display/CTV, and other paid channels. Responsible for managing and executing high-impact performance campaigns, will also have a key responsibility for achieving growth targets across all Lines of Business (LOBs). 

Requisition ID

1017825BR

Employment Category

Regular, Full-time

Travel Requirements

None

Responsibilities/Skills/Experience Requirements

JOB DUTIES/RESPONSIBILITIES:

• Maintains deep expertise in platforms like Google Ads, Google Analytics, Meta Business Suite, TikTok, Criteo/TradeDesk
• Develops strategic initiatives across all accounts to ensure the company has the most cutting-edge strategies in place that fit our business objectives
• Owns, manages, and grows the company’s paid marketing budget across direct channels through a full-funnel approach, including Paid Search, Paid Social, Display, OLV, and Local
• Develops and delivers specific growth targets for each LOB through new idea generation and KPI metric management
• Leads and inspires internal marketing team members across the performance team
• Directs external marketing agencies/partners on business strategies and campaign objectives
• Collaborates with sales leaders and sales channel owners to optimize to continually improve growth and conversion of retailer channel marketing tactics including Paid Search, Paid Display, Event Inclusion, and channel-specific promotional opportunities
• Develops email marketing campaigns to support channel promotional campaigns, promote brand messaging, and support licensed partner innovation.
• Partners closely with finance/BI teams to refine channel forecasts monthly, and from time to time creates financial models for business cases
• Leads project to integrate offline data imports to all primary ad platforms
• Builds strategy to integrate profit data across key ad platforms with the goal of optimizing paid volume against profitability targets
• Develops and owns a pipeline of channel and site tests with modeled impact
• Develops a framework for evaluating new market segments, optimizing existing ones, and determining best resource allocation

JOB REQUIREMENTS:

• Bachelor’s Level Degree
• 5-10 Years Related Experience
• 18+ Years of Age

REQUIRED SKILLS:

• 7+ years of proven experience in performance marketing with a heavy focus on Paid Search.
• In-depth knowledge of Paid Search platforms (Google Ads, Bing Ads, etc.), channel marketing, and analytics tools.
• Experience with direct P/L responsibility and marketing budget management exceeding $10mm annually
• Degree in Finance or Marketing, or significant experience working directly with finance and performance organizations
• Experience managing and goal setting for at least two or more direct reports

Job Function

Marketing/Advertising

Years Experience

5 – 10 Years Experience

Country

United States

Location City

HOFFMAN ESTATES

Work-In Address 1

REMOTE

Work-In Address 2

REMOTE

Work-In City

REMOTE

Work-In State

REMOTE

Work-In Postal Code

REMOTE

EEO/EOE Footer

Equal Opportunity Employer / Disability / Vet.

Posting Tags

#Corporate

Company Brand

Transformco

Compensation Range

120 – 123k

Additional Compensation Explanation

N/A

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