Senior Lifecycle Marketing Manager

Job title:

Senior Lifecycle Marketing Manager

Company

Pivotal London

Job description

Senior Lifecycle Marketing Manager2 x p/w in office in EdinburghThis role offers the chance to work with a leading global travel brand. Since founding they have raised over £200m in funding & achieved global status and are now one of the leading travel & technology companies in the UK.

• You will own the In funnel (triggered) Lifecycle communication programmes such as ‘Onboarding’ ‘Retargeting’ ‘Price Alert’ & ‘Cross-sell’ communications. You’ll be responsible for the strategic development and traveller impact of these important, highly targeted & personalised programs.
• You’ll be part of a collaborative, non-hierarchical team of 14-15 heads, where everyone contributes hands-on. Therefore, we’re looking for an experienced manager ready to step up, balancing strategic leadership with hands-on implementation.
• We’re seeking a forward-thinking Lifecycle Marketing Manager. This role isn’t about building a CRM program from the ground up; instead, it’s about optimizing an existing, already sophisticated program to elevate it into an even more effective revenue-driving engine.
• The opportunity is immense: with a global database of 40 million customers, this channel already drives 50-60% of the company’s revenue. Their ambition is clear—to scale this revenue stream to £1.5M per month.

The Role:

• Own Lifecycle Programs: Lead strategic development and optimisation of ‘In-funnel’ communications, including onboarding, retargeting, price alerts, and cross-sell campaigns.
• Campaign Execution: Design and deliver email and push marketing strategies to boost engagement, retention, and repeat sessions.
• Performance Optimisation: Forecast, analyse, and optimise campaigns to meet targets and deliver quantifiable impact.
• Personalisation: Develop and refine targeted, traveller-focused communications using advanced segmentation and automation strategies.
• Testing & Experimentation: Implement and analyse sophisticated testing strategies to continuously improve channel performance.
• Cross-Functional Collaboration: Partner with Product, Engineering, Design, and Data teams to create compelling, data-driven lifecycle communications.
• Tool Management: Leverage and manage lifecycle marketing tools, with expertise in ESPs (e.g., Braze), segmentation, and automation.
• Stakeholder Communication: Provide clear updates on progress, performance, and strategic initiatives to team members and senior stakeholders.

What You Bring

• Lifecycle Marketing Expertise: Extensive experience in email and push marketing, including campaign management, optimisation, and delivering KPIs.
• Data-Driven Approach: Strong analytical mindset with the ability to deliver insights that enhance customer engagement and retention.
• Tool Proficiency: Skilled with ESPs (experience with Braze preferred), workflows, personalisation, and automation. Knowledge of Tableau and Microsoft Office is a plus.
• Agile Collaboration: Proven ability to work effectively in cross-functional, geographically distributed teams.
• Leadership & Mentoring: Experience managing and mentoring teams, fostering growth and collaboration.
• Strong Communication: Excellent written and verbal communication skills, with the ability to present to senior stakeholders.
• Organisational Skills: Strong project management abilities, including creating and maintaining roadmaps and backlogs.

How to Apply?If you’re interested in this opportunity, then apply here on LinkedIn. For any questions you may have please email to nusrat@pivotallondon.co.uk to arrange a conversation.You can also contact me at +44 7584 689959.Please note applications without full rights to work will not be considered, as this opportunity is not able to provide sponsorship. Check out more opportunities: Visit Follow us for work insights, resources and more:

Expected salary

£60000 – 63000 per year

Location

London

Job date

Fri, 14 Mar 2025 07:06:01 GMT

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