Senior Event Marketing Manager, Owned Events

This is an individual contributor role and while it is a fully remote role you will need to be based out of either the UK, Ireland or Spain.

We are looking for a Senior Event Marketing Manager to help us build and grow a world-class events engine that brings more Shopify to the world. The primary focus of this role is to lead Shopify’s “owned” programme of events.

This role focuses on building toolkits, templates and processes to enable sales to run events across the region. In addition, you will lead a conference roadshow to tie in with our Editions product launches (Eg. 1 day conferences in 5 locations).

These initiatives will help drive new and nurture Shopify Plus and enterprise leads into/through the sales funnel ultimately impacting revenue goals. You’ll plan, execute and optimise event marketing and EMEA marketing campaigns as part of a cross functional team.

This role requires frequent travel throughout Europe and occasionally internationally.

What you’ll be doing:

• Collaborate with cross functional stakeholders and leadership to set goals, develop event strategies, execute those plans and then evaluate performance to drive improvement over time
• Build and manage event campaign program scopes of work, resources, budget, contracts, and timelines
• Leverage a deep understanding of internal and external market positioning and our target audiences to make event decisions
• Build strong relationships with external stakeholders and partners including industry/show organizers, agencies and vendors

• Assemble the right resources for each opportunity and foster collaboration and excellence with internal creative partners, agencies and vendors
• Contribute to overall marketing planning: partner with cross-functional team leaders to drive program strategies, approaches, and success criteria metrics while maintaining accuracy and accountability of event budgets, evaluate results against goals, deliver wrap-up reports, and make recommendations to senior leadership for Event Marketing
• Build upon and advocate for the event marketing/production craft and vision

Requirements:

• A passion for event marketing and production and a willingness to get hands-on in execution
• Strong project management and communication skills with a proven ability to manage multiple stakeholders, at all levels in different geographies

• You’ve successfully produced a wide range of events (from trade shows to activations to conferences to white glove experiences) for a variety of audiences in terms of complexity, scale and design and can move effortlessly between big picture and intricate details
• You are an empathetic leader who knows how to motivate teams and mentor individuals to contribute to their highest potential

• You are passionate and knowledgeable about break-through experience design and emerging event technology
• You love working cross-functionally across different teams, building and maintaining relationships across the organization to drive results
• You are an intellectually curious self-starter who is not afraid to ask questions and use answers to bring clarity and direction to your greater team

Nice to have:

• Experience working in European markets.
• Experience working with branded/hosted events at a large scale.
• Experience in the commerce/retail space.
• Experience juggling multiple high-impact projects.
• Experience identifying opportunities and rallying teams behind building a solution.