Senior Digital Marketing Manager

Job title:

Senior Digital Marketing Manager

Company

Hartley People

Job description

Hartley People Recruitment, in partnership with our client in the Equestrian Industry, is thrilled to invite applications for the role of Senior Digital Marketing Manager in Clomel, Co. Tipperary. Our client is a rapidly growing leader in their field, known for their innovative approach to the market and strong relationships with renowned brands. They are now looking for a dynamic and strategic marketing professional to take the reins of their digital marketing strategy and lead a team to new heights.Company Overview: Our client is a well-established and fast-expanding business that has made significant strides in their sector over the past few years. Their dedication to quality, customer satisfaction, and digital innovation has solidified their position as a market leader. With exciting plans for future growth and expansion, they are seeking a passionate and experienced individual to join them on this journey. If you’re motivated by the opportunity to make a meaningful impact in a high-energy, fast-paced environment, we’d love to hear from you.The Role:

  • Lead the development and execution of multi-channel digital marketing campaigns. Align all campaigns with business objectives, target audiences, and budget constraints to maximise impact.
  • Take charge of digital marketing budgets, ensuring resources are allocated efficiently to drive optimal campaign performance and return on investment (ROI).
  • Strengthen and manage The Equine Warehouse brand identity across all digital platforms, ensuring brand consistency and visibility.
  • Implement A/B tests to fine-tune ad performance, landing pages, and targeting strategies. Use performance metrics like CTR, CPC, and ROAS to refine and optimise campaign results.
  • Develop and maintain relationships with key suppliers, working closely with brands to maximise partnership opportunities and sponsorship deals.
  • Manage and inspire a talented team of 4, fostering collaboration and driving performance to achieve digital marketing goals.
  • Come up with fresh, innovative marketing ideas that set The Equine Warehouse apart in the competitive landscape. Be the driving force behind creative, forward-thinking campaigns.
  • Regularly monitor and report on campaign results, providing actionable insights and recommendations to stakeholders for continuous improvement.

Requirements:

  • Bachelor’s degree in marketing, business, or a related field.
  • Minimum of 5 years of experience in digital marketing, with a proven track record in campaign management.
  • Strong understanding of paid advertising strategies (PPC, Google Ads, Facebook Ads).
  • Proficiency in analytics tools such as Google Analytics and Facebook Business Manager.
  • Experience in budget management and strategic decision-making.
  • Energetic, confident, and proactive, with excellent leadership and communication skills.
  • Ability to manage multiple projects while leading a high-performing team.
  • A passion for the equestrian industry.

​If you’re interested, I want to hear from you. Please send your CV to sarah.dalton@hartleypeople.com or email your CV in response to this job posting.Hartley People Recruitment work to the highest ethical standards within our industry and we value the trust that you place in us when you send your CV. We can provide a full consultation in confidence, and we guarantee that your CV will not be sent to any of our clients without your prior consent.

Expected salary

Location

Tipperary

Job date

Sun, 15 Sep 2024 05:28:29 GMT

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