Senior Content Marketing Specialist

Job title:

Senior Content Marketing Specialist

Company

SolarWinds

Job description

Your Role:We are seeking a talented and experienced Senior Content Marketing Specialist to join our Demand Generation team. As a Senior Content Marketing Specialist, you will be responsible for supporting campaigns and demand generation activities by writing thoughtful content that drives brand awareness, engagement, and lead acquisition. If you have a knack for translating complex topics into engaging content that strengthens our relationships with new and existing customers, then we want to hear from you!Your Impact:Your primary responsibilities will include copywriting various types of marketing content and writing brand-level copy for banner ads, website landing pages, and much more.

• Creates compelling content (email, PPC, event copy, landing pages and more) to support full-funnel campaigns across various platforms
• Leverage generative AI tools to assist in content creation and translations
• Aligns messaging of demand gen content with company best practices, personas, and overall brand guidelines
• Reviews and edits written content for accuracy, clarity, grammar, punctuation, and spelling, ensuring adherence to our company’s style and brand guidelines
• Conduct thorough fact-checking and research to ensure accuracy and credibility of content
• Possesses a strong understanding of SEO best practices to help inform generative AI models
• Collaborates cross-functionally with marketing, sales, product, and external agencies to ensure content is aligned with marketing campaigns and product launches
• Stays updated on industry trends, competitor activities, and best practices to continuously improve content effectiveness and relevance

Your Experience:

• Bachelor’s degree in English, Marketing, Communications, or related field
• 2+ years of experience as a copywriter, digital focus a plus
• Proven experience as a writer, Content Marketing Specialist or similar role in a B2B or B2C environment
• Familiarity with Generative AI tools for scalable content creation
• Excellent written and verbal communication skills with a strong attention to detail
• Understanding of SEO and digital content optimization with a familiar of SEO tools (ahrefs, SEMrush, etc.)
• Experience with content management systems (CMS), marketing automation tools and project management software (like Asana) a plus
• Strong leadership and project management skills, with the ability to manage multiple projects simultaneously
• Background in IT software a plus

Expected salary

Location

Cork

Job date

Sat, 30 Nov 2024 03:05:49 GMT

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