Connections RecruitmentPublished23 January 2025LocationManchester, United KingdomCategoryJob TypeDescriptionAre you an experienced Product Marketing Manager or a talented marketing professional ready to take the next step in your career?We’re looking for someone to help drive the success of innovative platforms and services, working with a leading organisation that values creativity and collaboration.What You’ll Be Doing:
Become a subject matter expert on the organisation’s products and services.
Collaborate with senior leadership to create and deliver compelling marketing strategies that drive user engagement and brand awareness.
Work with internal marketing teams and digital agencies on campaigns across paid media, SEO, email, and social media to enhance visibility and user adoption.
Partner with the innovations team to highlight new platform features and improvements, keeping current users engaged and attracting new audiences.
Ensure maximum visibility for key products at regional and national events by collaborating with the events team.
Conduct competitor analysis and leverage research to improve the value proposition and stay ahead of market trends.
Write and produce engaging content for email, social media, and website platforms.
Use marketing automation tools to optimise user journeys, enhance conversion rates, and boost revenue.
Work with designers to create compelling marketing materials and maintain website content to ensure messaging remains fresh and impactful.
Monitor and evaluate the effectiveness of marketing initiatives, sharing insights and best practices with the team.
What We’re Looking For:
Previous product marketing experience is a plus but not essential.
A strong understanding of core marketing competencies and practices.
Excellent communication and relationship-building skills.
Experience across email, social media, and paid media campaigns.
Confidence with marketing automation tools (desirable but not required).
Self-motivated with the ability to prioritise tasks, meet deadlines, and deliver high-quality results.
A team player who thrives in collaborative environments.
Why Join?
Be part of an innovative organisation that values creativity and growth.
Hybrid working with a fantastic Manchester base (4 days home based with flexiblity on start time)
Opportunity to shape and lead the marketing strategies of exciting products and services.
Expected salary
Location
Manchester
Job date
Sat, 25 Jan 2025 05:14:20 GMT
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