Principal Medical Copywriter in London, United Kingdom

Company Description

As an agency, we work with people we believe in to make work the world can believe in, combining scientific rigour with creative magic to help professionals in the health and wellness space achieve fame for their brands in everything from aesthetics, supplements, and fertility, to endocrinology, dermatology, and oncology. That’s the what, but the how is guided by four defining principles – curious, creative, discerning, brave. These are the values we look for and nurture in others and ourselves, underpinning as they do a culture of collaborative entrepreneurialism that drives high-performance.

OUR DIVERSITY, EQUITY & INCLUSION STATEMENT

At Publicis Groupe UK, we’re committed to creating a safe, diverse, and inclusive working environment where everyone can thrive. This begins with striving to ensure our recruitment process is welcoming and allows equal access to opportunity for people regardless of age, disability, gender identity, neurodiversity, age, sex, disability, neurodiversity, sexual orientation, gender identity or religion.

An inclusive workplace (PUBLICIS HEALTH)

The more diverse our team, the more imaginative, intelligent and inspirational our culture and our work will become. Here are some of the ways we help promote diversity at Publicis Health.

Recruitment

• Diversity & Inclusion management

• Mandatory unconscious bias training

• Career and school programmes to build industry access for people from mixed socio-economic backgrounds

Culture

• Support communities for women, LGBTQ+, BAME, Disabled employees and their allies

• A wellbeing programme which includes free HeadSpace membership.

Future

• CSR is central to our ethos and work moving forwards

Overview

The Role

The Principal Medical Copywriter is a senior figure in the creative department, the copywriting team and on client accounts. The role involves both medical copywriting and aspects of management. You’re responsible for translating scientific language into compelling, emotive copy for a range of medical audiences. Words are your tools and you have mastered them. You have incredible scientific knowledge and play a lead role communicating with clients, medics and colleagues alike. You will have a team and people management responsibilities. You help copywriters develop their craft to deliver materials of the highest quality. You lead by example. You encourage the team to always push the boundaries and elevate the work. In this senior-level role, you will be viewed as a leader and valued partner by overseeing quality content development, providing scientific guidance both internally and externally on current and new business, and motivating and inspiring your team.

Responsibilities

Key responsibilities:

• Champions best practice among the medical copywriting team

• Comfortably writes and guides the writing of persuasive copy for multiple formats, channels and audiences; quickly translates scientific product data into compelling promotional stories; has mastered the crafting of story flows; employs tone of voice to great effect

• Works closely with account leads; takes responsibility for medical accuracy, writing standards, approval processes and quality control levels on key accounts

• Confidently leads interactions with clients and colleagues to support overall account management; advises teams regarding complex narratives and portfolio messaging development; constructively resolves difficult conversations

• Works closely with senior creative colleagues to inform development of relevant creative themes; ensures medical and creative alignment; upholds creative standards; plans and advises on tactical proposals

• Provides effective primary people management for direct reports; capably leads, oversees and mentors writers within account teams; proactively provides feedback and support; identifies training and development needs

• Actively involved in resource management, training and recruitment; works with management team to evolve and improve our service offering

• Acts as the go-to person for scientific and strategic counsel for clients and colleagues; maintains a high profile as an expert across a wide range of therapy areas

• Efficiently manages a broad range of account requests/challenges; identifies threats to deliver, offers solutions and challenges approaches; exemplifies resilience

• Demonstrates in-depth understanding of brands and competitors; makes proactive recommendations for driving organic growth; leads scientific aspects of pitches

• Engages with existing and potential clients to maximise selling opportunities, showcase creative work and champion the Saatchi brand at all times

• Supports the strategic direction for existing clients and pitch work

Qualifications

Who you are

We are looking for an experienced and strategically minded medical copywriter capable of leading a team of copywriters. You will be the go-to person for clients and colleagues looking for scientific and medical copywriting counsel. If someone has a question about writing, you can answer it. You help accounts generate business and play a lead role in the continued development of the copywriting team.

Skills

• Exceptional talent for medical copywriting

• Great understanding of and ability to communicate complex science

• Incredible eye for detail

• Able to develop strong relationships thanks to verbal and written communication abilities; comfortable providing advice and guidance to others; adept at resolving conflict

• An ability to motivate & inspire a growing writing team, and elevate standards of content curation Experience

• Extensive proven experience in a medical copywriting role demonstrating: o overarching scientific and content leadership for multiple accounts o responsibility for maintaining high scientific and copywriting standards o development of junior & mid-level writing talent

• A solid scientific background (you should hold at least a bachelor’s degree in the life sciences

• Expertise in healthcare advertising, a thorough understanding of industry regulations, and experience mentoring juniors are highly desired; line management (people management) experience is important.

Approach

• Creative: willing to sensitively challenge the status quo; able to write (and teach how to write) to creative themes

• Strategic: able to understand the big picture as well as the fine details

• Proactive: able to manage and drive your own work and that of a team

• Communicative: eager to work with others in an integrated team

• Ambitious: able to roll up the sleeves and do what is needed to drive a winning team.

Additional Information

Saatchi & Saatchi Wellness has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.

• “YOU” DAYS – flexibility to take a day off for your well-being and self-care without prior notice and additional paid leave for volunteering and charity work of your choice.

• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.

• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.

• FLEXIBLE WORKING & BANK HOLIDAY SWAP You can switch a religious Bank Holiday (either Good Friday or Easter Monday) for another day to celebrate a religious, spiritual, faith or belief-based day of your choosing.

• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page (https://www.publicisgroupeuk.com/careers/) which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).