Player Insight Analyst
Allwyn
About us:We are Allwyn UK, part of the Allwyn Entertainment Group – a multi-national lottery operator with a market-leading presence in Austria, the Czech Republic, Greece, Cyprus and Italy. We have been officially awarded the Fourth Licence (10 year licence) to operate the National Lottery starting February 2024.We’ve developed ground-breaking technologies, built player protection frameworks, and have a proven track record of making lotteries better. Our aim is to create one of the UK’s most inclusive organisations – where people can bring the best of themselves, to do their best work, every day, for the benefit of good causes.While the main contribution of the National Lottery to society is through the funds to good causes, at Allwyn we put our purpose and values at the heart of everything we do. Join us as we embark on a once-in-a-lifetime, largescale transformation journey to build a bigger, better, and safer National Lottery that delivers more money to good causes.Role Purpose:Every week, millions of people play National Lottery games online, via the National Lottery website or App. Understanding the behaviours of our growing number of digital players is crucial, to enable business growth and generate more returns to good causes.Working within the CRM team, the Player Insight Analyst is responsible for extracting, manipulating and analysing digital customer data to derive actionable insights that drive marketing strategies and business decisions. This role helps to generate a deep understanding of player behaviour and shape our approach to customer engagement and retention.You will be responsible for owning, maintaining and developing key performance reports, to support regular trading and digital performance understanding.Additionally, you will undertake ad-hoc customer analytics projects. An example could involve investigating how many digital EuroMillions players we have, what their demographic profile is, what combinations of games they play and how often, how they navigate our website or app and what are their main triggers or barriers to play, to understand what works or doesn’t work within our marketing and products.Role Responsibilities:Analytics
Insight
Stakeholder Management
Key Skills and Experience:
Our goal is to create one of the UK’s most inclusive organisations – where people can bring the best of themselves, to do their best work, every day, for the benefit of good causes.Allwyn is an Equal Opportunity Employer which prides itself in being diverse and inclusive. We do not tolerate discrimination, harassment, or victimisation in the workplace. All employment decisions at Allwyn are based on the business needs, the job requirements, and the individual qualifications. Allwyn encourages applications from individuals regardless of age, disability (visible or hidden), sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.Benefits
Watford, Hertfordshire
Wed, 17 Jul 2024 22:29:37 GMT
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