Performance Marketing Manager

Job title:

Performance Marketing Manager

Company

Flight Group

Job description

The Opportunity:Are you a world-class performance marketer who is addicted to generating ROAS within the vast ecosystem of the Meta platform? Do you thrive in the ever-evolving landscape of social media leveraging the platforms unique capabilities to craft campaigns that resonate deeply with the ideal customer avatar and drive measurable/attributable success?As a Performance Marketing Executive specializing in Meta channels in our team, you’re not just managing ads; but helping to provide a full 360 approach to our clients utilising our creative team and design team and most importantly driving measurable ROAS. You possess the unique blend of creativity, analytical prowess, and platform expertise needed to navigate the complexities of Meta’s ever-changing advertising platforms. If you’re ready to leverage the full power of Meta to drive performance, foster connections, and spearhead our growth trajectory, your journey starts here.Key Responsibilities Include But Not Limited To:

• Performance Marketing on Meta: Develop, execute, and optimise campaigns across Meta’s suite of platforms, using your deep understanding of their unique features, audience behaviours, and AI-driven advertising technologies to maximize impact.
• Data-Driven Storytelling: Utilize Meta’s robust analytics tools to glean insights, inform strategies, and tell compelling stories of campaign success, challenges, and opportunities to our clients. Your decisions are powered by data, driving continuous improvement and innovation ensuring this is led back into our creative strategy/team.
• Creative Synergy: Collaborate with creative teams to tailor messaging, imagery, and video content specifically for Meta platforms, ensuring that every ad not only captures attention but also embodies the client/ brand’s voice and resonates with their target audiences.
• Innovative Targeting: Harness the sophisticated targeting capabilities of Meta to reach and engage ideal customers as well as understanding the power of going broad too. Your expertise in segmentation, retargeting, and lookalike audiences will be key to client strategy precision and effectiveness.
• Impactful Analytics: Keep a laser focus on performance metrics, leveraging Meta’s analytics to rigorously evaluate campaign effectiveness, ROI, and client impact. Your ability to translate data into actionable insights that can then be communicated across various teams which will fuel client growth and optimize marketing spend.

RequirementsYou Will Have The Following Strengths:

• A Meta aficionado, with a rich background in performance marketing and a proven track record of success with Meta ads. You’re not just familiar with these platforms; you’re a navigator of their depths.
• Proficient in Meta’s advertising and analytics platforms, with a knack for picking up new tools and features as they roll out. You’re always one step ahead, ready to leverage the latest innovations to our advantage.
• A strategic thinker and communicator, capable of collaborating effectively across teams and articulating complex strategies in clear, compelling terms to both internal teams and clients.
• Creatively minded, with an eye for analysing what makes engaging content that thrives in the Meta ecosystem.
• A problem solver at heart, equipped with a can-do attitude and a relentless drive for results.

BenefitsJoin Us:In a world where connection is everything, we aim to make ours count. Our culture is fueled by innovation, driven by data, and dedicated to making a tangible impact. Here, your work will directly contribute to our growth and redefine what’s possible through Meta’s platforms. We offer the opportunity to innovate, the support to succeed, and the platform to shine.If you’re ready to harness the full potential of Meta to drive growth and connect with audiences in meaningful ways, apply now. Together, we’ll chart a course for success in the dynamic landscape of social media marketing. Metastat is part of the wider Flight GroupHow We Work:Metastat is passionate about uniting and bringing people together. We’re all about embracing the power of our entire team – that means weaving diversity, equity, and inclusion into everything we do and looking at everything with a team approach.If you require reasonable accommodation during the application and selection process, please let us know. We will work together to best meet your needs.The Process:We appreciate the time taken to apply for the role and your recent interest in Metastat. We will review all applications within five working days and be in touch with those who have been shortlisted to the next stage. Unfortunately, due to volume we are not able to get back to everyone individually so if you have not heard back from us unfortunately you have not been successful on this occasion and wish you all the best in your search.

• Tele Interview – Meet the talent team
• 1st Interview (Virtual) – Meet the Culture Team & Leadership
• 2nd Interview/Task (Virtual) – Skills Based Task
• Final Stage (Face to Face) – Meet with Leadership

Expected salary

Location

United Kingdom

Job date

Fri, 29 Mar 2024 23:49:56 GMT

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