Performance Marketing Executive

Job title:

Performance Marketing Executive

Company

Oliver Agency

Job description

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.As a part of The Brandtech Group, we’re at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.Role: Performance Marketing ExecutiveLocation: London, English, United KingdomWhat you will be doing:

• Setting up and managing Paid Social advertising campaigns
• Monitoring and optimising these campaigns for best performance in terms of audiences, spends, creatives and KPIs/goals
• Collating the data, formatting into easily digestible reports and working with the Performance Marketing Manager(s) to form a narrative that’s insightful and actionable by the client
• Building campaign plans that identify platforms and audiences that align with client briefs, allocate budgets in line with these and deliver against client objectives
• Performing in a client-facing role; one that requires plans, trends and results to be delivered in a clear and insightful manner that all stakeholders can relate to and able to act conscientiously on their instructions
• Be responsible for end-to-end process of campaign delivery from set-up to full campaign management, optimisations, reporting in addition to the insights and actions that progress campaigns
• Conceptualise structured A/B tests and perform analysis to identify levers impacting channel performance such as audiences, formats/creatives and bid strategies
• Create frameworks for keywords, targeting, ad copy, visual assets and other variables to improve the performance of campaigns
• Working with client web teams in the setting up and implementation of campaign tracking solutions
• Support Managers in the creation of measurement frameworks, benchmarks and KPIs
• Assist in the utilisation of marketing technologies to help the brands to create dashboards for campaigns, analyse performance reports, identify learnings and report back to the in-house creative team
• Show an active willingness to learn about the latest industry innovations and ad technology and be the first to test relevant tools and ad formats
• Support ad hoc marketing projects such as marketing attribution, geo-split testing, marketing tech tool evaluation, automation and business intelligence

What you need to be great in this role:

• 1-2 years of relevant experience in Paid Social (Facebook & Instagram a must, but additional platforms also preferred), ideally within an agency environment
• Experience of Google Analytics preferred
• Comfortable working in a fast-paced, changing environments
• Collaborative team player, open-minded
• Strong analytical and quantitative skills that enable to use data to develop, validate and measure marketing campaigns
• Strong Excel skills, advanced formulae and, preferably, pivot tables
• Self-starter and proactive in channel growing and meeting targets / KPIs
• A team player who feels comfortable working autonomously in a small team as well as fitting into a large-scale organisation
• Solid understanding of the digital marketing landscape
• Self-motivated – demonstrates tenacity, resilience, strives to deliver results

Req ID: 11241#LI-KA1 #LI-Onsite #LI-associateOur values shape everything we do:Be Ambitious to succeedBe Imaginative to push the boundaries of what’s possibleBe Inspirational to do groundbreaking workBe always learning and listening to understandBe Results-focused to exceed expectationsBe actively pro-inclusive and anti-racist across our community, clients and creationsOLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.

Expected salary

Location

London

Job date

Sat, 07 Dec 2024 02:45:09 GMT

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