Media Planner in New York, New York

Company Description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by Ad Age as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

Job Description

Right now, we’re looking for a quick-thinking, media-savvy go-getter who’ll support the team as Media Planner in bringing that transformation to life.

Sound like you? Read on.

You’ll be a force within the company, known as a go-to-person for media planning expertise. Every day brings a new challenge to the job, but few things you can expect to be accountable for consistently:

• Working closely with the media supervisor to develop strategic channel/media approaches that routinely impress and excite clients

• Expertly developing and evaluating RFPs, making smart vehicle list recommendations, and effectively utilizing media research tools and resources to aid in buy recommendations and campaign development

• Developing close working relationships with vendors, as well as managing cross-departmental issues/questions regarding campaign execution

• Analyzing campaign results to highlight key learnings – and translating those learnings into concise, actionable recommendations so that we can push our work to be even more outstanding

• Maintain accurate budget control and flow of media activity and update client on timely/consistent basis

• Demonstrate strong understanding of media fundamentals, including media math, target audience development, and communication goals (reach/frequency), broadcast

• Gather and analyze appropriate competitive research to provide sound, strategic, consumer-insights-driven digital media recommendations

• Establish collaborative, productive working relationship with broader internal team to ensure media strategies are being delivered and brand goals and client needs are being met

• Demonstrate creativity and agility when problem solving

• Prepare media authorizations per approved plans/project requests

• Engage in internal and client status meetings

• Strong Excel skills

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Qualifications

• A four-year college education and two to four years of experience working as a media assistant or planner, preferably in a multichannel capacity at a creative agency

• Strong familiarity with the digital environment – you know this world by heart and you keep pulse with the rapid changes happening within it – and a clear, solid understanding of the media planning and buying process

• An artful ability to translate client objectives into exceptional media strategies – and communicate them clearly

• Solid understanding of general advertising and direct marketing performance metrics, and a firm grasp on media research tools and how and when to most effectively use them

• Willingness to travel as needed – you’re open to new places, new faces and new ideas

Got what it takes? We’d love to hear from you

Additional Information

Digitas is an equal opportunity employer.