Media Planner in Irvine, California

Description

We are offering a long term contract employment opportunity for a Sr. Media Planner in Irvine, California. This role is crucial in our team and involves comprehensive planning across various media environments including OOH, DOOH, CTV, Linear, Activations, and Endemic Direct buys. The Media Planner will be expected to understand the correlation between upper and lower funnel media from a measurement perspective and plan against creative and demographic data.

Responsibilities:

• Utilize skills in Comscore, DoubleClick for Publishers (DFP), ERP – Enterprise Resource Planning, ERP Solutions, and Facebook Insights to execute tasks effectively.

• Plan and manage large-scale media budgets, greater than $5M.

• Convert strategy briefs into national media plans.

• Develop and monitor digital marketing plans.

• Implement holistic planning methods that encompass all aspects of the media environment.

• Understand and apply knowledge of how upper funnel and lower funnel media correlate from a measurement perspective.

• Plan against creative and demographic data to maximize media effectiveness.

• Foster brand awareness through well-planned and executed campaigns.

• Leverage experience from an agency background to drive success in media planning activities.

Requirements • Proficiency in using Comscore for media planning and analysis.

• Experience with DoubleClick for Publishers (DFP) for effective ad management.

• Familiarity with ERP – Enterprise Resource Planning for streamlining business processes.

• Knowledge of ERP Solutions to optimize business operations.

• Ability to use Facebook Insights to drive social media marketing strategies.

• Experience in creating and managing Advertisements across various platforms.

• A strong understanding of Brand Awareness strategies and techniques.

• Proven experience in Campaign Planning for both traditional and digital media.

• Expertise in Digital media planning and buying.

• Comprehensive understanding of Digital Media trends and best practices. Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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