Media Planner in Birmingham, Michigan

Company Description

Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities and our media investments for some of the world’s leading brands.

Job Description

Overview :

Prepare and implement media plans for client accounts across all types of media.

Responsibilities :

• Provide research for and write media Point-Of-Views (POVs). Assess various variables including, but not restricted to: circulation, audience information, scale, penetration, and product or service usage.

• Develop multicultural media strategy and recommendations under supervisor guidance.

• Present media plans and provide plan maintenance including objectives/strategies and updates.

• Maintain stewardship of reports including competitive reports using “Kantar” software to assess media schedules of competitors. Be capable of interpreting competitive data and relaying conclusions.

• Prepare flowcharts and budgets for media plan using Excel, PowerPoint, and planning-specific software.

• Prepare and issue buying specs and guidelines to buyers including GRP goals and budgets for use in negotiations.

• Review and verify media buys to ensure proper execution.

• Meet with sales reps to analyze value and applicability of media vehicles for client media plan.

• Liaise with internal Strategic Resources department for use of syndicated resources.

• Be willing to participate in more advanced functions as part of training and development.

• Resolve routine, but complex questions and problems.

• Be accountable for work quality to Zenith standards.

• Demonstrate independent decision making.

• Be capable of some personnel evaluation.

• May perform other duties and responsibilities that management may deem necessary from time to time.

Communicates With:

Internal: Partners with Strategy team members, Strategic Resources, Activation Groups, and Finance

External: Some exposure to Client. Significant vendor relationships.

Qualifications

Education/Experience:

Bachelor’s degree

1+ year’s media planning experience (agency environment) across all types of media

• Computer Skills: Microsoft Suite, Kantar Software, IMS, Software Skills, Flowchart Software, Comscore

• Proficiency in oral and written communications

• Demonstrate willingness and ability to learn propriety software to develop plans that fulfill the “Live ROI” commitment to Zenith clients

• Understanding of Activation/Negotiation team functions

• Possess a basic knowledge of strengths and weaknesses of each media type.

• Able to make independent decisions

Additional Information

All your information will be kept confidential according to EEO guidelines.

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