Media Planner in Birmingham, Alabama

Company Description

Martin Retail Group, partnering with Leo Burnett, has served the automotive industry for more than 40 years. Based in Birmingham, Alabama with eight regional offices, we are one of the nation’s largest automotive retail advertising and media spot buying agencies in the country. We work hard, innovate, and deliver the best solutions to drive business for our clients while offering employees work-life balance and a family-friendly, enjoyable environment.

Overview

Martin Retail Group, recently named the largest advertising company in Alabama and one that does amazing work servicing our clients all over the U.S., is seeking an experienced Media Planner to join our growing Media Planning team.

Responsibilities

• Develop integrated media plans for our Tier 2 automotive clients

• Facilitate the presentation and execution of media plans and manage revisions

• Ensure media plan aligns with national/regional agency

• Analyze media alternatives and make recommendations based on current strategic direction

• Provide agency point of view on new media opportunities

• Work closely with planning supervisor and account manager

Qualifications

• Five years of relevant experience

• Experience with media math basics, concepts and planning software

• Outstanding written/verbal communication and organizational skills

• Experience using syndicated research tools such as Scarborough, Nielsen, SQAD, as well as Reach/Frequency

• Skilled in the use of Excel and PowerPoint

• Ability to make presentations or interested in learning and honing these skills

Additional Information

To apply, please submit your resume and cover letter, with your salary requirements.

Thank you for your interest in Martin Retail Group!

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.