Media Buyer in New York, New York

Situation, a digital-first agency building passionate communities for live experience-based clients like WICKED on Broadway and The Metropolitan Opera, seeks a Media Buyer to play a crucial role in the execution of paid media campaigns across direct and self-service platforms. This role will report to the Media Buying Supervisor and will be responsible for the setup, maintenance, optimization and performance of paid media campaigns across the agency’s portfolio of Arts & Entertainment clients. The selected candidate will demonstrate an understanding of the primary social and digital channels (Meta, TikTok, YouTube, Google, Programmatic etc.), will have great attention to detail and time management skills.

What You’ll Do

The Media Buyer at Situation actively collaborates with the broader Media and Client Services teams, playing a crucial role in the execution of paid media campaigns across both social and digital self-service platforms, as well as direct vendor purchases. This position demands direct, hands-on experience with primary self-service platforms, encompassing setup, ongoing maintenance, optimization, performance and budget oversight, and should have a fundamental understanding of the media landscape.

Our office is located in midtown Manhattan and we are currently working in-office three days per week.

Sample Day-to-Day Responsibilities

• Work collaboratively with internal teams to execute successful media campaigns – teams may include Media Planning, Search, Analytics, Creative and Client Services

• Setup and QA digital and social campaigns across multiple self-service platforms

• Monitor campaign budgets through weekly pacing to ensure delivery and accuracy

• Troubleshoot platform issues as they arise, including creative rejections, tag implementation, targeting scale etc.

• Regularly analyze campaign performance and make optimizations based on KPI benchmarks and client goals

• Maintain relationships with all necessary media vendors, agency partners etc.

• QA DOMO reporting integrations through weekly pacing within Approved Media Plans (AMPs)

• Stay on top of industry trends and beta testing opportunities in order to make recommendations for testing within key media platforms when appropriate

• Collaborate with the wider Media Team to develop thought leadership material, new business collateral etc. as needed

Requirements

• A minimum of 2-4 years experience buying ads within primary social and digital media channels including but not limited to Google, YouTube, Meta, TikTok, The Trade Desk / DV360, CM360

• Great attention to detail, specifically relating to campaign budgets, KPIs and measurement data

• Experience with campaign monitoring and reporting

• A collaborative spirit and strong problem solving abilities as well as internal communication skills

• Agency experience a plus, but not required

Benefits

We offer a competitive base salary and a range of benefits and perks:

• Salary range: $55,000 – $75,000 per year, commensurate with experience

• Health care plan (medical, dental, and vision)

• Retirement plan with employer match

• Life and disability insurance

• Generous paid time off package that includes vacation, sick, “life happens” days, birthdays, summer Fridays and public holidays

• Paid family leave

• Cold brew coffee, snacks and fresh fruit

• Wellness resources

• Special access to New York City’s arts and entertainment scene

We have been honored for our commitment to our team with workplace awards from Crain’s, Best Companies Group, Cynopsis, Digiday, and Fortune.

Our Company

We are Situation, a digital-first agency that builds and drives passionate communities to meaningful action. We partner with live experience-based brands like WICKED on Broadway, The Metropolitan Opera, and Cirque du Soleil.

Situation is part of Situation Group, a digital-first collective of award-winning advertising agencies.