Media Buyer in Cairo, Egypt

The Big Picture

DigiSay is a leading MPN (Multi-Platform Network) in the MENA region that has diversified its portfolio of services to be specialized in the media sector but aiming for those services to be scalable and technology-based. DigiSay’s objective is to become one of the biggest digital media companies in the EMEA region using technology and targeting the global market and making sure it’s a great place to work for.

About the Role:

As a Media Buyer, you will be responsible for planning, executing, and optimizing media buying campaigns for DigiSay’s clients. You will work closely with clients to understand their advertising goals and develop strategic media buying plans to reach their target audience effectively.

Responsibilities

• Collaborate with clients to understand their advertising objectives and target audience.

• Research and analyze market trends, demographics, and media outlets to identify the most effective media channels for reaching the target audience.

• Develop media plans that maximize reach and engagement while staying within budget constraints.

• Monitor and optimize media buying campaigns to ensure they are delivering the desired results.

• Provide regular reports and analysis on the performance of media campaigns to clients.

• Stay up-to-date on industry trends and best practices in media buying.

Requirements:

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field.

• 2-4 years of experience in media buying preferably in the media industry.

• Excellent analytical and problem-solving abilities.

• Proficiency in using media buying tools and software.

• Ability to work effectively in a fast-paced and deadline-driven environment.