Marketing Performance Analyst

Job title:

Marketing Performance Analyst

Company

Tokio Marine

Job description

Job Title: Marketing Performance AnalystReporting to: Marketing ManagerDirect Reports: N/APosition Type: PermOverview:About QdosA wholly owned subsidiary of Tokio Marine HCC, Qdos are a business insurance and employment status specialist dedicated to the self-employed. Our purpose is to make business insurance and tax compliance easy to understand and to provide peace of mind to contractors and freelancers. Founded in 1988 as a small tax consultancy, today Qdos offers a range of products and services tailored to the needs of self-employed individuals and small businesses, including IR35 insurance, professional indemnity insurance, and public liability insurance.Why Tokio Marine HCC?Standing still is not an option in the current world of Insurance. TMHCC are one of the world’s leading Specialty Insurers. With deep expertise in our chosen lines of business, our unparalleled track record and a solid balance sheet, TMHCC evaluates and manages risk like no one else in the industry. Looking beyond profit, empowering our people and delivering on our commitments are at the core of our customer values, and so is a desire to grow and provide creative and innovative solutions to our clients.Job Purpose:Qdos Contractor is seeking a passionate and enthusiastic Marketing Performance Analyst to join our growing team and help shape our future growth strategy.In this critical role, you will spearhead our reporting and analysis initiatives. You’ll become the company’s data guru, empowering the team with insightful dashboards, ad-hoc reports, and actionable recommendations to fuel growth and optimise marketing investments.Key Responsibilities:

• Assume full ownership of CRM software. Gain comprehensive understanding of its current state and identify opportunities for further optimisation.
• Assist with monitoring Google Analytic, AdWords, search console and tag manager and support with developing tagging requirements.
• Leverage your analytical expertise to contribute to B2B and B2C acquisition strategies by identifying and proposing new customer insights. This includes audience segmentation, campaign creation, and reporting success metrics aligned with our objectives.
• Establish and maintain a pipeline of ad-hoc analyses, identify reporting opportunities, and translate complex data into clear, actionable insights for informed decision-making.
• Assist in the development and implementation of the CRM measurement strategy.
• Champion GDPR and data protection best practices. Working with compliance and data protection colleagues you’ll provide support to the Marketing Manager on data processing methods that adhere to compliance regulations.
• Foster strong relationships and collaboration with internal teams and external partners.
• Collaborate with marketing and e-commerce teams to provide campaign insights for both proactive and reactive marketing campaigns.
• Analyse data from diverse sources, including new business and additional channels as needed.

Skills and Experience Specification:Essential:

• Proficient in Google Analytics (GA4) in an e-commerce context
• Confident using key software including but not limited to Google Analytics (360 and GA4), Google Data Studio, Power BI, CRO tools
• Experience with CRM software management such a Salesforce, Hubspot, Pipedrive
• Experience with automated marketing tools such as Pardot, Marketing Cloud, Mailchimp
• Proficiency in data analysis and presenting compelling insights from complex datasets for various audiences, including senior leadership.
• A proven ability to collaborate and liaise effectively with diverse stakeholders.
• Expertise with marketing analytics tools and platforms.
• Strong attention to detail and exceptional organisational skills.
• Creative and innovative thinker, intellectually curious with the ability to challenge the status quo.
• Team-orientated with strong relationship management and interpersonal skills, confident in leading projects and excellent process management ability.
• Excellent written and verbal communication skills.
• Highly motivated, self-starter with a proactive and results-orientated approach.

Qualifications:

• Degree in Marketing, Business, Statistics or a related field.
• 2-4 years’ experience in data analysis with an emphasis on digital marketing analytics.
• Proficient in Salesforce Analytics, Google Analytics, and other analytics tools such as PowerBI or Tableau.
• Knowledge of SQL and other data analysis tools are a plus.

What We OfferThe Tokio Marine HCC Group of Companies offers a competitive salary and employee benefit package. We are a successful, dynamic organization experiencing rapid growth and are seeking energetic and confident individuals to join our team of professionals. The Tokio Marine HCC Group of companies is an equal opportunity employer. Please visit www.tmhcc.com for more information about our companies.The Tokio Marine HCC Group of companies is an equal opportunity employer. Please visit for more information about our companies.#LI-NW1

Expected salary

Location

Leicester

Job date

Tue, 11 Jun 2024 04:02:45 GMT

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