Marketing Operations Manager at Faire Wholesale

Marketing Operations Manager

at Faire

United States

About Faire

Faire is an online wholesale marketplace built on the belief that the future is local independent retailers around the globe are doing more revenue than Walmart and Amazon combined. At Faire, we’re using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe. Picture your favorite boutique in town we help them discover the best products from around the world to sell in their stores. With the right tools and insights, we believe that we can level the playing field so that small businesses everywhere can compete with these big box and e-commerce giants.

By supporting the growth of independent businesses, Faire is driving positive economic impact in local communities, globally. Were looking for smart, resourceful and passionate people to join us as we power the shop local movement. If you believe in community, come join ours.

About this role

The Faire marketing team is searching for a Marketing Operations Manager to support our campaign operations through email, push, and SMS. Our emails reach tens of millions of people across the world, and you would be involved in delighting each of those readers. More than 5 million emails are sent each month, and audience size has nearly doubled year-over-year.

Reporting to Faires Marketing Operations and Technology Lead, this individual will partner closely with project marketing managers and our CRM team to take copy and creative directly from Figma and Notion and translate that into our marketing automation suite, Braze. The Marketing Operations Manager should expect to work closely with our data and analytics teams as well. This work will help Faire:

• Increase content accuracy (e.g. emails look exactly like the design intended on every device)
• Deepen engagement with Faire (drive readers to the Faire.com ecosystem or into the Faire product)
• Improve universal email metrics (open rate, clickthrough rate, decreased unsubscribes)
• Drive retailer sign-ups and/or brand applications
• Analyze communication outcomes using SQL, Mode, and/or Looker
• Inspire new leads (e.g. developing brand understanding with as few touchpoints as possible)
• Level-up CRM quality (e.g. support new motions)
• Increase the technical performance of communication (e.g. delivery, size of sends)

What youll do

• Collaborate with product marketing, CRM, and marketing operations to scope and ship campaign requests
• Implement A/B tests based on partner requests and available automation tools
• Measure campaign results using Brazes internal tools, as well as writing custom SQL queries
• Ensure high performance and availability, reliably enabling our marketing teams to think about marketing, not technology
• Identify opportunities to improve or replace existing campaigns, optimize functionality, and improve email performance
• Implement technical email components, using HTML and Liquid to personalize outgoing messages
• Ongoing support and maintenance, including staying up to date with new features
• Participate in weekly sprint-planning sessions

Qualifications

• Complete understanding of a marketing automation platform (Braze, Hubspot, Marketo, Mailchimp)
• Expert-level SQL composition skills
• Ability to convert designs from Figma into HTML emails
• Experience in building campaigns with millions of recipients
• A self-starter with strong time-management capabilities
• Deep web technology skills with automation platforms (Zapier, Hightouch, IFTTT)
• Proficiency in web design is a plus!

Salary Range

California / New York: the pay range for this role is $108,000 to $148,500 per year.

Colorado / Washington / New Jersey: the pay range for this role is $97,000 to $133,500 per year.

This role will also be eligible for equity and benefits. Actual base pay will be determined based on permissible factors such as transferable skills, work experience, market demands, and primary work location. The base pay range provided is subject to change and may be modified in the future.

Faires flexible work model aims to meet the needs of our diverse employee community by making work more flexible, connected, and inclusive. Depending on the role and needs of the team, Faire employees have the flexibility to choose how they workwhether thats mainly in the office, remotely, or a mix of both.

Roles that list only a country in the location are eligible for fully remote work in that country or in- office work at a Faire office in that country, provided employees are located in the registered country/province/state. Roles with only a city location are eligible for in-office or hybrid office work in that city. Our talent team will work with candidates to determine what locations and roles are eligible for each option.

Applications for this position will be accepted for a minimum of 30 days from the posting date.

Why youll love working at Faire

• We are entrepreneurs: Faire is being built for entrepreneurs, by entrepreneurs. We believe entrepreneurship is a calling and our mission is to empower entrepreneurs to chase their dreams. Every member of our team is taking part in the founding process.
• We are using technology and data to level the playing field: We are leveraging the power of product innovation and machine learning to connect brands and boutiques from all over the world, building a growing community of more than 350,000 small business owners.
• We build products our customers love: Everything we do is ultimately in the service of helping our customers grow their business because our goal is to grow the pie – not steal a piece from it. Running a small business is hard work, but using Faire makes it easy.
• We are curious and resourceful: Inquisitive by default, we explore every possibility, test every assumption, and develop creative solutions to the challenges at hand. We lead with curiosity and data in our decision making, and reason from a first principles mentality.

Faire was founded in 2017 by a team of early product and engineering leads from Square. Were backed by some of the top investors in retail and tech including: Y Combinator, Lightspeed Venture Partners, Forerunner Ventures, Khosla Ventures, Sequoia Capital, Founders Fund, and DST Global. We have headquarters in San Francisco and Kitchener-Waterloo, and a global employee presence across offices in Salt Lake City, Atlanta, Toronto, London, New York, LA, and Sao Paulo. To learn more about Faire and our customers, you can read more on our blog.

Faire provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression.

Faire is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request reasonable accommodation, please fill out our Accommodation Request Form (https://bit.ly/faire-form)