Marketing Manager – Tech Show Frankfurt (German-speaking skills preferable)

Job title:

Marketing Manager – Tech Show Frankfurt (German-speaking skills preferable)

Company

CloserStill Media

Job description

WHO WE ARE:CloserStill Media run over 80 market-leading business exhibitions in the learning, healthcare, technology, and veterinary sectors, with events in the UK, Europe, USA and Asia.Our portfolio includes some of the fastest-growing and often award-winning events including the London Vet Show, Cloud Expo Europe, Data Centre World, The Pharmacy Show, Learning Technologies, DevLearn and The Dentistry Show.We are the envy of the events sector with over 60 major industry awards including The Sunday Times Top 100 Best Companies to work for three years in a row in 2018, 2019 and 2020!We have exciting growth plans over the next two to three years and are looking for ambitious and motivated people to join our award-winning teams.Responsibilities

• Work with the Group Marketing Manager, Senior Marketing Manager and Group Event Director, plus the wider team to develop and implement marketing strategy, positioning key messages and product strategy.
• Execute the marketing campaign(s) and report on effectiveness and results, ensuring all elements achieve the required performance criteria.
• Management of the creative/design process for marketing material. This includes the update and development of existing materials, plus the creation of new material in line with the marketing strategy.
• Work with the sales team to create campaigns focused on new client growth and increased client retention. This includes messaging to drive revenue across all products, such as digital, sponsorships, and future revenue opportunities.
• Develop strategic audience development plans and ensure marketing communications accurately reflect event positioning and key messaging. Be the lead in messaging and writing regarding our outbound reach to our customers. Good communication and writing skills are imperative.
• Collaborate with international partners to develop marketing campaigns, lead-generation strategies and compelling materials for all revenue streams across live and digital products.
• Work in partnership with the Content Lead, develop and align the content and marketing strategy with regular checkpoints throughout the campaign.
• Collaborate with the Content Lead for the planning, delivery and execution of the event app and any virtual/hybrid proposition.
• Ensure all relevant stakeholders have reviewed external marketing materials before signing off, including Content Leads to ensure editorial consistency of documents across show brands.
• Regularly review marketing plan, response rates/KPIs, attendee demographics, and industry-best practices to ensure marketing efforts are effective and successful, making recommendations and adjustments as appropriate.
• Oversee and execute community-building and social media strategies that drive engagement, interaction, and brand affinity and could improve the audience experience.
• Database management, list management, and development with the support of business intelligence and data teams.
• Provide accurate and timely reporting of key marketing statistics and forecasts.
• Manage marketing budgets and purchase orders and liaise with Finance on reporting requirements.
• Manage PR Strategy. Additionally, work to create/manage press lists, invite press, and consistently grow and develop media relations across all channels.
• Manage all planning and execution of the registration process for visitors.
• Responsible for the delivery of all delegate, visitor, and attendee revenue generation, plus the development of attendee/delegate pricing strategies and reporting.
• Support Group Marketing Manager, Senior Marketing Manager and Group Event Director in determining and executing business development strategy.

What you will offer us:

• Ability to produce creative and well-thought-out marketing plans
• Ability to manage multiple projects and deliver on time
• German-speaking or language skills preferable
• People-management skills
• Strong IT skills and systems management (e.g. experience working with CRM and CMS platforms, databases, email marketing and marketing automation software)
• Knowledge of data protection regulations and experience of ensuring compliance in relation to email marketing/data sharing with third parties
• Able to identify search words / key terms to be used in data segmentations based on industry knowledge
• Experienced in devising and implementing digital marketing strategies and campaigns
• Solid knowledge and experience utilising digital marketing tools (e.g. Google Analytics, Google Ads, HubSpot)
• Commercial acumen to develop sales-led marketing initiatives
• Ambition to develop your marketing career
• Have something to teach us about social media
• Good attention to detail. In the events world, little things matter
• Flexibility to accommodate extended working hours as needed around key show times

CloserStill Media reserves the right to request a DBS or credit check should the role require it.We do not offer scholarships for this role.DIVERSITY AND INCLUSION:CloserStill Media embrace diversity in all its forms and are committed to continuing to develop a diverse and inclusive environment that encourages collaboration and innovation.We are an equal opportunity employer. All applicants will be considered for employment based on merit without attention to age, ethnicity, religion or beliefs, sexual orientation, gender identity, family or parental status or disability status.We are on a mission… To be the most dynamic global B2B events and communities business.At our core, we have unwavering faith in our workforce. Our entrepreneurial and empowered teams are dedicated to perpetual evolution of their brands, shaping leading engagement in their respective industries. We firmly believe that great people are the architects of extraordinary events.Our commitment to you… When you step into life at CloserStill, you embrace a mantra that resonates through every aspect of our work: “Great events by great people.” It’s a promise of growth and a testament to the vibrant, innovative spirit that defines our team. We celebrate excellence and champion the personal and professional development of every individual.Our commitment to you includes targeted training, mentoring from seasoned professionals, and clear paths for career progression. With a culture built on ownership, empathy, and determination, we empower you to shape your future and contribute to our collective success. Join us, where every day is a new opportunity to excel and innovate.We are committed to Diversity & InclusionWe are who we are [and we like it that way.]We are committed to making CloserStill Media a safe, inclusive, and collaborative workplace where our colleagues are encouraged to be true to themselves. We are a global and multicultural business and we strive to create a diverse and inclusive environment where our colleagues can grow and develop no matter who they are and where they work.

Expected salary

Location

London

Job date

Fri, 28 Feb 2025 00:35:35 GMT

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