Marketing Manager – Legacies*

The position is to be filled as soon as possible, with an unlimited contract duration. Employment location can be either Bonn or Berlin, Germany.

Welthungerhilfe has been successfully fighting hunger and poverty for years. In order to achieve our mission of #ZeroHunger by 2030, we would like to expand our legacy fundraising. This is where you come in! As Marketing Manager – Legacies, you will have the unique opportunity to play a central role in this growing area. You will help us reorganise our legacy fundraising, tailor our communications to specific audiences and develop a strong network of supporters. Your contribution will directly fund our projects and help us achieve our vision.

Your responsibilities

• Recruitment and support of testators: You are the central point of contact for people who want to entrust Welthungerhilfe with their last will and testament. With empathy and expertise, you support and advise them individually and confidentially.
• Campaign management: You will plan, manage and coordinate campaigns to attract new interested parties. You will work closely with internal teams and external service providers.
• Designing the supporter journey: You develop and optimize the supporter journey of our supporters through targeted touchpoints and ensure sustainable and binding support.
• Organisation of information events: You plan and organize events for (potential) testators to inform them about our offer and recruit them as supporters.
• CRM and data management: You will maintain data management and continuously optimize all CRM processes (e.g. in SalesForce) to strengthen the relationship with our supporters.

Your profile

• A university or college degree or comparable qualification
• Several years of relevant professional experience in marketing, sales (key account management) or fundraising, ideally in foundation/s or NGO/s
• Strong communication skills and empathy: You love to communicate with people in a trusting manner and understand how to respond to their needs
• Team player with initiative: You work independently and are still a strong team player
• Analytical and organisational skills: You have a talent for analyzing data and can manage complex processes efficiently
• Experience with CRM and data management tools (e.g. SalesForce) is an advantage
• Excellent spoken and written German as well as very good English language skills

Our offer

• Creative freedom and responsibility: The opportunity to help shape a growing and meaningful fundraising project.
• Flexible working hours and home office options: We support a good work-life balance.
• Training and development opportunities: Regular training and development opportunities to develop your skills.
• A dedicated team and meaningful work: Become part of a cutting-edge and digitalized organization that is passionate, skilled and excited about making the world a better place.

In addition, Welthungerhilfe offers numerous other benefits, which are listed under “Our benefits”.

*Welthungerhilfe values diversity and ensures an inclusive, non-discriminatory working environment. We welcome applications from suitably qualified people from all sections of the community.