The Economist Group
Job title:
Marketing Manager, Events
Company
The Economist Group
Job description
Introduction:The Economist is a leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and magazines to conferences and electronic services. Economist Impact creates world-class events that truly bring the content of The Economist to life.An opportunity has arisen for a highly motivated marketer to join Economist Impact as a Marketing Lead. The successful candidate will be based out of our central London office and will be responsible for strategically planning and delivering cross-channel marketing campaigns to secure sponsorship and delegate revenue for our large-scale events portfolio.This is a rare opportunity to join an ambitious and dynamic team looking to double its growth in the next financial year. The ideal candidate is a strategic thinker who can interpret data to make recommendations and has a proven track record driving sponsorship revenue and generating leads.Accountabilities:How you will contribute:
- Develop effective marketing strategies to generate sponsorship leads to attract new business
- Collaborate with the commercial department to develop marketing campaigns that generate sales leads and drive attendee registration.
- Plan and execute multichannel visprom and exprom marketing campaigns to generate and nurture leads using a range of channels (web/email/print campaigns, telemarketing, social media, PPC, etc.)
- Create marketing collateral and sales enablement materials
- Manage and monitor budgets, provide accurate and detailed forecasts and feed into the budget-setting process
- Manage marketing partner relationships with external media publications, and industry and professional associations
- Develop content for all marketing materials including emails, banner ads, print ads, digital ads, press releases and social media posts with messaging appropriate to the target audience
- Monitor, track, and provide analysis to help measure the effectiveness of campaigns, creating a continuous feedback loop to management on key customer behaviours and engagement trends
- Partner with other functions including sponsorship, programming, operations and design to develop activities, behaviours and shared KPIs
- and customer level
Experience, skills and professional attributes:Experience skills and professional attributes
- Proven marketing and lead generation experience (with preference given to those with conference marketing experience and industry events)
- Proven experience working with sales teams and creating and implementing shared processes and strategies to deliver sponsorship revenue growth
- Team player and excellent stakeholder management skills
- Excellent time management and the ability to manage numerous projects simultaneously
- Excellent strategic thinking and problem-solving abilities.
- Proficiency in digital marketing tools and platforms.
- Exceptional copy-writing skills and English both written and spoken
- Analytical mindset with the ability to use data to make informed decisions.
- Creative thinker with a passion for staying ahead of industry trends.
- Self-motivated, naturally curious and a strong sense of personal accountability
- Experience using marketing and analytics systems such as Google Analytics, Eloqua, Salesforce, Cvent (or equivalents) and back-end website editing tools like WordPress
- Driven to explore new marketing tactics and optimise traditional channels
- Commercially minded and highly motivated to exceed targets
- Campaign tracking, reporting and analytical skills at campaign
Expected salary
Location
London
Job date
Fri, 30 Aug 2024 06:00:00 GMT
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