Marketing Manager Campaigns Subscriptions Growth in Sydney, Australia

What’s the role?

News Corp is seeking a talented and experienced Marketing Manager to join our Subscriptions Growth team on a permanent full-time basis.

This position plays a pivotal role in the success of the masthead brands (The Australian, Metros, Regionals, TWT) delivering best-in-class campaigns and go-to-market strategies for our subscription business.

The role will be responsible for:

• Enabling our subscription acquisition activity across all channels and platforms including offer set up, shopfronts, creative development, customer journey (makes sense from start to finish), terms and conditions, understanding the product end to end when taking legally compliant campaigns to market

• Overseeing offer operations to ensure our offers are available in the correct channels and our sales channels (shopfront and call centre) are activated across all core brands

• Call Centre lead for all offer operations and activity

• Leverage campaign analytics and insights to provide informed customer marketing strategy recommendations

• Reporting and analysis for all masthead brands and adding insight into future campaign optimisation

• Identifying opportunities to optimise campaign performance, process improvements and implementation

• Driving the experimentation and optimisation framework for our Third-Party (Apple/Google) strategy to improve app store acquisition volume and maintain subscriber engagement

• Management of 1 direct report

Who are you?

• Tertiary qualifications in Marketing or similar or equivalent experience

• Strong both creatively and operationally

• Ability to plan ahead, prioritise and multitask within a complex and busy environment

• Excellent accuracy and attention to detail, with the ability to work independently, collaboratively, and think critically

• Strong communication, stakeholder management and relationship-building skills

• Data-driven and problem-solving skills with competency in systems and processes

News Benefits

News Benefits is our way of saying thank you to our people for their valued contribution to News, our audiences, clients and communities. Thanking them for the great things they do daily, for the greater good of Australia. Our benefits include:

• Exclusively ours – Access to publications and products from across the News Corp family

• Health & wellbeing – Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices)

• Time off – News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.

• Helping you grow – Development opportunities (including diversity and inclusion – focused education series) and recognition

• Financial wellbeing – Support on making the most of your money

• Perks & discounts – Exclusive offers across a range of products and services

• Giving back – Make a difference to our communities.

• Workplace Inclusion and facilities – Engage with your passions through various employee-resource groups and accessibility to multi-faith quiet rooms & parents’ rooms

Who are we?

News Corp Australia is evolving in response to the expectations and challenges of the digital world in which we now live. We have an amazing opportunity to reinvent our industry and redefine the future of media in Australia. We are passionate about what we do and are proud of our heritage of world-class journalism and entrepreneurial spirit. Our environment is supportive and friendly, we encourage innovation, collaboration and creative thinking. If you thrive on being challenged and enjoy working in a fast-paced stimulating environment, come and join us on this incredible journey.

What’s next?

Apply now or for more information on careers at News Corp Australia visit www.newscorpaustralia.com/careers

Our Commitment to Diversity, Equity and Inclusion We know that diversity strengthens our teams and newsrooms as we seek to tell stories that represent the diverse communities of Australia that we serve. Our people make us unique and we all have a story. We encourage people of all ages, backgrounds, races, cultures, religions, sexual orientations, abilities and gender identities to apply. Inclusion is important to us and we want everyone at News to bring their whole-selves to work. If you require any accommodations or adjustments throughout the recruitment process, or would like to outline which pronouns you prefer, please feel free to let us know.

If you require any accommodations or adjustments throughout the recruitment process, please feel free to let us know. For more information regarding Diversity, Equity and Inclusion at NewsCorp Australia please visit www.newscorpaustralia.com/careers under the DEI section.

Category:

State & Community Mastheads

We are proud to be Australia’s most impactful media group, we’re even prouder of what we stand for: Together, we inform, advocate and inspire all Australians, for a better Australia.

With over 150 brands across news, sport and lifestyle, backed by a team of more than 5,000 dedicated people across the country, News Corp Australia is trusted by over 17 million Australians a month to provide the information and inspiration they seek across multiple digital, video, audio and print platforms.

Renowned for world-class journalism and marketing services nationally and internationally, we are passionate, creative and dynamic. We offer a fast-paced environment that encourages individuals to take control of their future and challenge themselves in ever-changing fields.