Marketing Manager

Overview

The Marketing Manager’s Mission & Outcomes

Develop, drive, and scale an outstanding marketing function. We are looking for someone who brings Strategyzer…

• Leadership: Build a marketing organization that produces predictable and scalable results. Drive strategic thinking while rolling up your sleeves for this early scaling journey. We’d love to learn about your leadership style.
• Playbooks: Implement a key account-based and volume-based playbook drawing on results from previous work experience. We’d love to learn about how you’ve delivered this before.
• Results: Take advantage of the strong assets we’ve built to carry pipeline, revenue, and customer install base to new heights. We’d love to hear what you see as Strategzer’s strengths and weaknesses.

The successful candidate will immediately contribute in the following ways:

1. Lead and build Strategyzer’s marketing function to scale

You have a mature and professional leadership style that inspires people to follow. You understand how to create the right balance between autonomy and alignment. You have a track record of developing and scaling a marketing function starting hands-on.

You are a self-starter with a strong entrepreneurial mindset. As such, you easily toggle between strategy and tactics. With your strong data/analytics/AI expertise, you have a track record of growing pipeline, revenue, and customer install base. In your role, you drive and execute activities such as data analysis, customer insights, market trends, and forecasting. You will work very closely with sales to ensure alignment with respect to success metrics.

Today Strategyzer’s sales are 99% inbound with an emerging outbound sales function. In addition to managing and optimizing inbound, you will generate new sources of leads to support the outbound team. A key objective of your role is to develop a predictable and scalable lead generation engine. You will help Strategyzer reach our Ideal Customer Profiles (ICPs) more systematically. You have a track record of achieving the results described above with large companies as well as with small- and medium-size companies SMEs.

2. Develop and implement a key-account-based playbook for large companies

Strategyzer has two ICPs. Our first, long-term ICP, is innovation leaders in Fortune Global 500 companies and innovation leaders in companies with 1,000 to 15,000 people. We’ve been working with this segment for over a decade. We support these leaders and their companies with strategic advisory, team innovation coaching, and program licenses on our platform. We help them autonomously scale innovation.

Based on your experience, you will develop and implement an Account-Based Marketing playbook tailored to this ICP. For this objective, you can draw on Strategyzer’s strong portfolio of assets. This includes a track record of working with some of the world’s leading brands. It also includes a large portfolio of content assets, such as global best-selling books in over 40 languages, a large video and course library, and webinars with followers and fans from all continents.

3. Develop and implement a volume-based marketing playbook for SMEs

Strategyzer’s second emerging ICP is innovation leaders in small and medium-size companies (SMEs). These companies typically range from approximately 100 to 750 people. We help them implement a turnkey innovation process with programs on our platform.

Based on your experience you will develop a volume-based approach tailored to this ICP (e.g. google & linkedin ads, etc.). This includes unearthing a predictable and scalable lead generation algorithm and tracking the sales pipeline at every stage.

We are also experimenting with a third playbook that we hope to scale over time. There is a community of innovation consultants who would like to use our programs to bundle them with their services. By helping them sell their services, we help Strategyzer sell programs. It’s a win-win. It’s a plus if you have experience with this type of playbook.

Requirements For The Role

While this is a remote role, you should reside between GMT-5 and GMT+1 to be able to work synchronously with the majority of the Strategyzer team.

All potential candidates will be scored on the following areas:

1. You strive to be a great human being.

We want world-class human beings who:

• Strive to show deep care and empathy for your team members.
• Have strong integrity and morals that drive your accountability.
• Are open-minded to the views of others and constantly work to improve themselves for the betterment of the whole team.

2. You perform at the highest level.

These are the technical qualifications we require:

• Seasoned Marketing professional with 10+ years of experience, currently at a level of Marketing Manager, or similar senior role.
• Experience creating and maintaining a global marketing strategy across multiple channels (e.g., social networks, online media) and touchpoints (e.g., physical/online conferences, professional associations).
• Experience implementing an account-based and volume-based marketing playbook.
• Deep understanding of the large company and small and medium-size company market.
• Advanced instrumentation and analysis capabilities to methodically measure success across each aspect of the marketing funnel, from campaign performance to lead conversion.
• Advanced understanding of sales and marketing metrics and relentless attention to improvement through iteration and optimization.
• Proven experience helping an organization scale globally as a marketing leader – ideally in the context of a growth/scale-up company.
• Experience in running short and long-term social media and ad campaigns.
• Ability to facilitate effective, hypothesis-driven testing to find the right marketing algorithm for Strategyzer.
• Strong understanding of B2B events and how they can be leveraged for building the Strategyzer brand and recall.
• Hands-on experience with CRM and SEO tools like Google Analytics, Google Adwords, HubSpot, WebTrends, SalesForce, etc.
• Hands-on experience with state-of-the-art marketing tools and the potential of AI in marketing.

3. You are a great collaborator.

Collaboration is key to our success as a team. We want a Marketing Manager who is/has:

• Incredibly hungry and wants to make an impact with our team.
• A customer-first approach to delivering value. Our team will be your internal customers.
• Enthusiastic about learning our methodologies and tools – especially the Team Alignment Map, Team Contract, and Culture Map.
• Able to weave between autonomous and collaborative working styles.
• A strong writer and communicator in a fully remote, global environment.
• Not afraid to iterate on an idea or prototype if it means we create better value.
• Able to focus on the bigger picture while paying close attention to the fine details that will get us to success.
• Open to constructive conflict and can navigate Radical Candor feedback.

How We Hire At Strategyzer

We pride ourselves on a robust, fair, and diversity-focused recruitment process.

There is no such thing as a perfect candidate, so don’t let imposter syndrome hold you back. You don’t need 100% of the preferred qualifications to add incredible value to our team. If you are passionate about what you could accomplish at Strategyzer and have the experience to match it, we’d love to hear from you.

The following steps allow us to find the best fit for this role. Finding the right person is much more important to us than adhering to any deadline, and therefore, we will keep this position open until we fill it with the perfect match for us.

Step 1 – Intro from Candidate

Upload your Cover Letter and CV in PDF format.

Create a 4-minute LOOM video intro of yourself addressing the following points:

1. Explain your career goals and how this position at Strategyzer fits in.
2. Share your track record with account-based and volume-based marketing.
3. Outline how you would approach this role.

Step 2 – Two Interview Rounds

• Mission and Outcomes
• Role Traits

Step 3 – Cultural Fit/Coaching Conversation

Step 4 – Reference Discussions

Step 5 – Working Simulation

Step 6 – Offer

Tagged as: 5+ Years