Marketing Manager- 12 Month FTC- Irish Life Wellbeing

Job title:

Marketing Manager- 12 Month FTC- Irish Life Wellbeing

Company

Irish Life

Job description

• Full Time Fixed Term position
• Hybrid role based in our City Centre offices

Role OverviewIf you’re passionate about customer engagement and digital health this could be the role for you. Join our team and use your talents to deliver a marketing strategy that focuses on growth, retention and brand consistency through an integrated marketing approach and cross-functional collaboration.What you will help us to achieve

• Lead the development of the MyLife app strategy with particular focus on marketing campaigns, reward programmes and activity challenges to drive engagement
• Work effectively with a wide range of internal and external stakeholders to deliver and support the marketing strategy and business goals
• Assist the functional Head by taking the lead and delivering results, using MyLife as an engagement tool for the business
• Manage relationships across the team and with external vendors to deliver best in class campaigns and customer experience
• Use data and insights to inform and shape future strategy
• Lead assigned projects cross functionally, manage and report to senior stakeholders
• Support in fostering an environment for idea generation, decision making and innovation aligned to our strategy. Ensure the needs of customers are understood and prioritised across the business
• Ensure familiarity with risk management programmes including BCP, as they impact on own area, and follow appropriate risk management procedures to control, monitor and report on business activities. Ensure compliance with company policies, regulatory, professional and legal requirements. Ensure familiarity with and assist in the development of risk management programmes.

What you will need to be successful in the roleThis is a fantastic role for a strong Strategic thinker who is driven by customer insight to achieve results. If you have an interest in helping people to build healthier futures and have a background in digital marketing this could be the role for you.

• Self-motivated & energetic
• Thirst for knowledge and desire to solve problems
• Adaptive communication and influencing style
• Strong storytelling and presentation skills
• Resilient and relentless
• Open to change and comfortable working in a dynamic environment
• Marketing/Communications qualification desirable
• Well organised & delivery focused
• Relationship Management experience with a deep understanding of the importance of stakeholder management & engagement
• Strong ability to influence at all levels with a view to engaging and creating buy-in to support delivery of strategic goals
• Experience in digital marketing content, communication creation and distribution for multiple audience types
• Technical expertise and understanding of building an engagement / communication platform is an advantage, along with knowledge across different platforms
• Ability to deliver initiatives and projects with multiple stakeholders to strict deadlines and to the highest standard
• Works on own initiative, can manage the work of the team and others as necessary and effectively collaborate

Key CompetenciesCommunication and InfluencingInnovation and ChangePlanning and OrganisingBuilding and Maintaining RelationshipsTeam Working & Cross Functional CollaborationWhat we offerWe have embraced a hybrid working model for most of our positions, which means that you can enjoy a balanced approach of working from home for part of the week and working from the office for the remainder of the week.We offer a comprehensive benefits package including competitive salaries and bonuses, robust Learning and Development support, excellent Defined Contribution pension and comprehensive Wellbeing initiatives and support to name but a few.Further details on our benefits package can be accessed here Benefits (life-careers.com)About usIrish Life is one of Ireland’s largest financial institutions with a presence across a range of financial services markets. We are one of Ireland’s leading financial services groups with over 1.5 million customers. For over 80 years, we’ve been helping people to look after their life insurance, pension and investment and health needs.A key part of this is enabling and supporting them to live healthier lives. The business has established a Centre of Excellence in Health & Wellbeing supplying wellbeing consultancy services to Corporates through Irish Life Wellbeing and a healthy behaviour and rewards app, MyLife to the public. The development of these initiatives is of strategic importance to the organisation and the opportunity to develop further is both significant and exciting.It is a subsidiary of Great-West Lifeco and a member of the Power Financial Corporation group of companies.We are proud of our culture of developing and supporting the growth and professional development of our people. The focus has resulted in a team of top talent with high standards, positioning us at the forefront of our industry.The company reserves the right to draw up a shortlist as part of the selection process. Where Agency assistance is required the Irish Life Recruitment Team will engage directly with suppliers. Unsolicited CVs / profiles supplied to Irish Life by Recruitment Agencies will not be accepted for this role.Irish Life is proud to be an Equal Opportunities employer. We have created an environment of inclusion and growth to help people achieve their potential, to ensure they can bring their whole selves to work and to feel valued. We celebrate diversity of thought and perspective and want all of our employees to feel valued, respected and supported.We have built a culture that promotes equality and inclusion for all of our current and future employees and strive to ensure that our behaviours, processes and practices are aligned to this culture.If you require any accommodations during the recruitment process please contact lifecareers@irishlife.ie and we will be delighted to ensure you are fully supported to be your best.ILFS supports Equal Opportunity and is regulated by the Central Bank of Ireland.

Expected salary

Location

Dublin

Job date

Thu, 30 Jan 2025 08:00:52 GMT

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