Marketing Executive

Job title:

Marketing Executive

Company

SRC – Software, Risk and Compliance

Job description

Marketing ExecutiveAbout usBarbour is a trusted and comprehensive provider of regulatory information, guidance, standards and resources to support our clients wherever they are in the world. Through our knowledge of complex legislation and flexible resources, we empower our clients to simplify and manage their EHS compliance.It’s about more than just legislation. Working with Barbour, you have a partner to help put solid compliance foundations in place, tools to influence company culture, and specialist consultancy. We help you stay on top of ever-changing industry developments, ensuring your organisation keeps people safe and protects the environment.About the roleThe marketing executive for Barbour EHS will report to our Head of Marketing and work with them to design, create and execute marketing projects. This will require creativity, a commercial mind and an analytical eye.In this role, with full support from the Head of Marketing, you will be targeted to drive high-quality leads and the growth of the new sales pipeline via multiple marketing channels. You will monitor the appointments booked from the leads to ensure we are targeting the correct audiences for our products and segmenting effectively.It’s a highly collaborative role that involves working closely with our new sales team, key stakeholders, and the wider team.The aim is to raise awareness of our brand and services, reach out to new audiences, generate high-quality leads for new business, and promote the brand as a thought leader in the industry.What you’ll be getting up to

• Provide input and ideas for marketing strategies, activity plans and campaigns
• Website content management, including:

• Adding blog posts
• Editing products and pages
• Changing banners
• Produce written copy for use across different mediums and platforms – from creating engaging email marketing through to blog posts and white papers
• Assist with the coordination of monthly webinars
• Research new partnerships (internal and external) and maintain existing marketing partnerships
• Coordinate promotional activities, e.g. paid media, interviews, exhibitions and events
• Monitor progress and performance of campaigns using various metrics
• Assist with Search Engine Optimisation (SEO), including:

• Optimising web copy in line with recommendations
• Working with external agency
• Measuring and tracking analytics
• Work with our existing graphic designer to procure any assets you need for your campaigns
• Protect the brand and ensure guidelines are always adhered to
• Help with managing the marketing and enquiries inbox and respond as appropriate
• Develop relationships with key stakeholders across the teams
• Marketing administration, e.g. filling out online profiles, managing email opt outs
• Support with management of our company LinkedIn profile, including:

• Respond to comments
• Engage with our audience as the brand
• Monitor competitor activity
• Search for relevant groups, partners or opportunities

What we’re looking forThe ideal candidate for this role will demonstrate behaviours that reflect our core values. Our colleagues are approachable and optimistic, focussing on solutions. We listen to understand client needs, delivering expert guidance and high-quality service. We foster collaboration b

Expected salary

Location

England

Job date

Thu, 09 Jan 2025 23:58:54 GMT

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