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Role Purpose
You will be responsible for supporting the rollout of the Marketing program including national campaigns and local initiatives, developing marketing material (for new product releases, segment and sales initiatives, trade shows, learning & technical etc.), maintaining website content, liaising with advertising partners and associations to organise advertising, and coordinating the development of print and digital advertising assets. Using available data from all customer touch points, you’ll assist the Manager in analysing key insight to develop the marketing strategy and support initiatives with integrated marketing communications.
Responsibilities and Duties
The Marketing Coordinator is required to undertake the following duties:
Maintain website content and updates including product information and related assets, promotional content, news articles and brochures with SEO top-of-mind
Support the development and finalisation of customer communication including brochures, flyers, digital presenters, merchant collateral and TV display content, invitations, eDMs and display equipment and media
Effectively collaborate and communicate with key internal and external stakeholders to support the effectiveness of the Marketing function
Develop strategic content plans for targeted audiences before publishing then tracking and optimising daily, responding to posts and enquiries, on the various digital and social media platforms
Support new product launches, trade shows, segment campaigns, advertising partners and affiliation with all the above
Contribute to the development of the annual Marketing plan and communication amplification mapping to strategically approach all of the above
Undertake data collection, analysis and reporting, and assist with the preparation of monthly reporting for Senior Management team
Research and share competitor and market activity to support the brands in remaining competitive
Other related tasks and responsibilities as required.
Key Measurable Performance Indicators
Develop
Activity
Developing and implementing SEO / SEM activities (marketing database, email, social media and/or display advertising campaigns), content strategy and link building
Continue to develop the website and social media presence
Develop strategies across multiple channels to improve customer experience
Prepare, implement and manage social media content strategy across all channels and customer engagement
Measures
Adhere to schedules and budgets to meet project deadlines
Review and A/B test all the AdWords and display ad campaigns to improve the performance
Content is engaging, current and effective for all audiences
Compliant with all social media and web content regulations
Manage
Activity
Management of website content and updates
Management of EDM/SMS campaigns to existing database
Develop and advocate moderator guidelines
Measures
Social interaction over media platforms is closely moderated
Data and product information on website is current
Shows initiative to improve processes and practices and shares successes with others
Report / Analyse
Activity
Data analysis – producing insights from web analytics platforms that will guide and enhance digital strategies
Measuring and reporting on results for all digital marketing campaigns
Staying abreast of the latest trends, methodologies and best practices
Research and analyse competitors’ and general market activities to help us stay way out in front
Daily analysis of all digital properties to ensure ongoing optimisation across all marketing channels
Link building and on page optimisation
Assist with preparation of monthly reporting for Senior Management team
Implementation and optimisation of advertising campaigns
Measures
Reporting accurate and data/analytics every month
Suggesting and testing different strategies and tactics every quarter
Conducting regular competitors analysis
Behavioural, Teamwork, and Self-Development
Activity
Assist team members where required with event management and supplier coordination
Maintain up-to-date knowledge of communication and client-related industry trends
Stay updated on appropriate style guidelines and brand voice for consistency in messaging
Lead by example in professional behaviour
Attend industry functions, such as association events and conferences, and provide feedback and information on market and creative trends.
Show a personal commitment to safety practices and behaviours, encouraging others to do so too.
Participate in professional self-development courses
Other related tasks and responsibilities as requested
Measures
Positive feedback from the Managers and other senior executives
Upholds strict work health and safety standards
Understands and can describe the direction of the business; its priorities and what is important in the long term
Qualification
Minimum 3 years’ professional experience in a Marketing assistant, coordinator or executive role, ideally B2B
Experience with at least 3-5 platforms across CMS, digital advertising, and reporting
Proficient with MS Office and Adobe Creative Cloud, especially Illustrator, Photoshop, InDesign and Premiere Pro
Bachelor’s degree in marketing, Business, Communications and/or Public Relations or similar disciplines advantageous.
Experience
Experience executing integrated campaigns with excellent communication, project coordination and time management skills in a fast paced marketing team
Well-developed copywriting skills for internal, trade and consumer communication
Experience working to KPIs, deadlines and budgets with ability to support post-activity analysis and reporting
Experience using digital CMS, advertising, creative and reporting tools like WordPress, Mail Chimp, Sales Force, Linked In Campaign Manager, Google AdWords, Google My Business, Google Analytics, Facebook Ads Manager, Sales Force Pardot and Adobe Creative Cloud
Video and render creation and editing capabilities desirable
Comfortable collaborating in a team environment or working autonomously and taking the initiative to make sure things get done
Exceptional presentation, attitude, work-ethic, integrity and proactive approach in day-to-day corporate dealings
An outgoing personality with well-developed interpersonal skills
A history of business or commercial experience within building or plumbing supplies, or in the Healthcare, Aged Care, Corrections, Industrial Workplace Safety, Water Metering, Education, Commercial sector is advantageous.
Core Attributes
The Marketing Coordinator will have the following core attributes:
Great stakeholder communication skills which you’re able to leverage to produce successful outcomes
High performing, tech savvy, individual with a creative flare and a passion for marketing and analytics
Well-developed organisational skills including ability to set priorities and manage variable workloads and tasks to meet deadlines and maintain budgets
Demonstrated experience of being a team player and willingness to share knowledge and experience with others to assist in achieving team objectives and goals
Demonstrated initiative and being self-motivated and able to work effectively under pressure with minimal supervision
Possess a committed work ethic with the desire to take ownership and responsibility and accountability for his/her work
Watts Water is a global leader of quality water solutions for residential, industrial, municipal, and commercial settings. Our family of brands (https://www.watts.com/our-story/brands) offers some of the most varied product lines in the world, with world-class, water-related solutions focused on:
Drainage and Water Reuse
HVAC and Hot Water
Plumbing and Flow Control
Water Quality and Rainwater Harvesting
We are a $1.9 billion global company, listed on the New York Stock Exchange (NYSE) with a presence in five (5) continents and twenty-four (24) countries, and an employee population that speaks over eighteen (18) languages. As a people-first company, we prize enriching and caring for all who work here not only through words but through actions. This includes executing our Diversity, Equity, and Inclusion (DEI) strategy, and providing our employees with meaningful career growth opportunities, a positive and safe work environment, and affirmation that they are heard, valued, and respected.We are proud to be an organization that believes that a safer world is a more sustainable world – a belief that we proudly reflect in each of our technologies and solutions and our environmental and social commitments, such as our partnership with Planet Water Foundation.
Learn more about the Watts way, here (https://www.watts.com/our-story/brands) .
Specialties
Plumbing, HVAC, Water Quality, and Gas
Headquarters
Americas & Corporate Headquarters: North Andover, Massachusetts, USA
Asia-Pacific, Middle East & Africa (APMEA) Headquarters: Shanghai, China
Company Size
About 5,000 employees
Website
http://www.watts.com/
http://www.wattsindustries.com/
http://www.wattsasia.com/
Industry
Machinery
Founded
1874
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