Marketing Coordinator – EMEA

Overview

Description

Rescale is seeking an energetic and detail-oriented Marketing Coordinator to drive lead generation and sales through strategic event coordination across multiple countries. Reporting to the Director of Demand Generation, the Marketing Coordinator will collaborate closely with regional sales and business development teams to manage field events and campaigns, supporting enterprise sales efforts in our rapidly growing and agile company. The successful employee will be based in EMEA and focus on delivering against quarterly new business targets in the region. This role offers an exciting opportunity to join a high-performing marketing team and work cross-functionally with seasoned experts across technical, sales, and marketing departments.

The Role:

As the Marketing Coordinator, you will be responsible for  researching and executing EMEA marketing programs with a focus on field event execution, strategy support, and budget and resource management, including but not limited to:

• Regional trade show sponsorships and exhibits
• Hosted events (including social networking events, thought leadership presentations, presentations, workshops, and roundtables with decision-makers)
• Activations at partner tradeshows and large industry events
• Maximizing 1-1 meeting generation with key accounts onsite at shows and post-event, working closely with the sales and business development teams to drive impact and conversions
• Keep a close eye on speaking proposal deadlines and work cross-functionally to deliver against these

Your efforts will aim to engage a consistent flow of high-quality leads and work closely with the business development and sales teams to maximize meeting and opportunity generation with target personas at our key accounts. You will support the global demand generation function in achieving its quarterly and yearly goals for acquiring new enterprise customers for Rescale. Additionally, you will support the global marketing team by localizing regional campaigns as needed.

Responsibilities:

• Execute marketing programs across EMEA, focusing on trade show sponsorships, hosted events, workshops and presentations, executive roundtables, and meeting generation.
• Contribute to the development of the annual EMEA marketing plan.
• Work closely with the Director of Demand Generation and sales leaders to understand business goals and drive the execution of marketing programs, coordinating with account executives, business development representatives, partners, digital marketing, and the global integrated marketing team.
• Plan and execute both virtual and in-person events, including drafting event briefs, creating sales promotional materials, writing email and registration page copy, and managing all event logistics.
• Maintain active relationships with marketing vendors and oversee trade show coordination.
• Manage programs and projects, ensuring results align with goals and objectives.
• Collaborate with the global marketing team to execute campaigns via digital channels (email, LinkedIn, etc.) as needed.

Rescale is an equal opportunities employer and welcomes applications from all qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age. As part of our standard hiring process for new employees, employment with Rescale will be contingent upon successful completion of a comprehensive background check.  Here at Rescale, we are committed to being transparent in our policies around candidate privacy. For more details on the information Rescale collects in your application, please view the Rescale Applicant Privacy Policy here.

Tagged as: 1-3 Years, 3-5 Years, 5+ Years