Marketing Communications Specialist

Rochester Institute of Technology


National Technical Institute for the Deaf

NTID Communications, Marketing & Multimedia Services

Job Responsibilities

Reporting to NTID’s assistant vice president for communications, marketing and multimedia services, the marketing communications specialist is responsible for marketing NTID through publications, the Internet, promotional activities and other communication media for the purpose of attracting students, developing employment opportunities for students and graduates, and encouraging financial support to NTID.

The marketing communications specialist will: 

  • Create, write, and produce quality articles, publications, Web pages, direct mail and other marketing and public relations initiatives in accordance with marketing plan; craft effective communications, identify, advise and collaborate with clients regarding communication needs and issues; provide opinions on the type of strategy to use with communication plans and gauge their potential effectiveness.
  • Participate in the development and implementation of NTID’s marketing plan, which is designed to address communication with specific audiences, including prospective students, parents, donors, and employers; communicate program information to targeted audiences; assimilate and compose written materials to use in a variety of communication outlets; edit documents to ensure accuracy in content and form; create promotional communications including print, electronic, new media, and other collaterals of significant strategic value to implement the university’s overall marketing goals and objectives.
  • Lead projects of increasing complexity; provide strategic direction in consultation with assistant vice president; advise faculty and staff in marketing; and assess the effectiveness of marketing activities, publications, advertising, outreach and other communications activities.
  • Implement specific overall NTID marketing strategies designed to communicate with target audiences and will take a lead role in planning and executing effective marketing communication strategies in at least one specific area of responsibility.
  • Contribute to department teams and committees, participate on NTID teams and projects.

Other duties as assigned.

Required Qualifications

  • Familiarity with Deaf culture and fluency in American Sign Language or ability to achieve fluency within three years
  • Excellent writing and editing skills
  • Expertise in marketing, Internet marketing and social media marketing
  • Intermediate to advanced Microsoft Office skills including Outlook, Word, Power Point, Excel
  • Strong organizational skills
  • Ability to work independently
  • Ability to prioritize and make independent decisions
  • Ability to establish and maintain a variety of working relationships

Required Minimum Education Level


Work Location

Hybrid — Remote/On-campus

Employment Category


Required Application Documents

Cover Letter, Curriculum Vitae or Resume

What do we believe at RIT?

Rochester Institute of Technology is a diverse and collaborative community of engaged, socially conscious, and intellectually curious minds. Through creativity and innovation, and an intentional blending of technology, the arts and design, we provide exceptional individuals with a wide range of academic opportunities, including a leading research program and an internationally recognized education for deaf and hard-of-hearing students. We are dedicated to building a diverse community, one where employees feel a sense of belonging, and are valued for their contributions and the perspectives they bring.

As a member of the RIT community, you’ll receive a comprehensive employee benefits package that offers multiple options and access to additional employment advantages. You can tailor your benefit elections to meet your needs (affordable medical/dental/vision benefits; paid vacation/sick time/retirement saving plan with exceptional employer match; and tuition assistance for you and your family, to name a few).

Department/College Description

Established by the U.S. Congress in 1965, the National Technical Institute for the Deaf is the first and largest technological college in the world for deaf and hard-of-hearing students. NTID offers associate degree programs for deaf and hard-of-hearing students and provides support and access services for deaf and hard-of-hearing students who study in the other eight colleges of RIT. NTID also offers a certificate in healthcare interpretation, bachelor’s degree programs in sign language interpreting, and community development and inclusive leadership, and master’s degrees in healthcare interpretation and secondary education for individuals interested in teaching deaf and hard-of-hearing students. Deaf and hard-of-hearing students come from all over the United States and around the world to take advantage of the opportunities available to them at RIT/NTID.

Rochester Institute of Technology is home to leading creators, entrepreneurs, innovators and researchers. Founded in 1829, RIT enrolls 18,600 students in more than 200 career-oriented and professional programs, making it among the largest private universities in the U.S.
The university is internationally recognized and ranked for academic leadership in business, computing, engineering, imaging science, liberal arts, sustainability, and fine and applied arts. RIT also offers unparalleled support services for deaf and hard-of-hearing students . The cooperative education program is one of the oldest and largest in the nation. Global partnerships include campuses in China, Croatia, Dubai and Kosovo.

How To Apply

In order to be considered for this position, you must apply for it at: . Click the link for search openings and in the keyword search field, enter the title of the position or the BR number.

Additional Details

The hiring process for this position may require a criminal background check and/or motor vehicle records check. Any verbal or written offer made is contingent on satisfactory results, as determined by Human Resources. RIT does not discriminate. RIT promotes and values diversity, pluralism, and inclusion in the workplace. RIT provides equal opportunity to all qualified individuals and does not discriminate based on race, color, creed, age, marital status, sex, gender, religion, sexual orientation, gender identity, gender expression, national origin, veteran status or disability in its hiring, admissions, educational programs and activities. RIT provides reasonable accommodations to applicants with disabilities under the Rehabilitation Act, the Americans with Disabilities Act, the New York Human Rights Law, or similar applicable law. If you need a reasonable accommodation for any part of the application and hiring process, and you wish to discuss potential accommodations related to your application for employment at RIT, please contact the Human Resources office at 585-475-2424 or email your request to [email protected] .

View or Apply
To help us track our recruitment effort, please indicate in your email – cover/motivation letter where ( you saw this job posting.

Job Location