Marketing Automation Specialist

Job title:

Marketing Automation Specialist

Company

Recruiters

Job description

Location:DublinType:PermanentCategory:MarketingSalary:€40,000 – €50,000Marketing Automation SpecialistAre you passionate about driving impactful marketing campaigns and optimizing customer journeys? My client based in Dublin is looking for a Marketing Automation Specialist to join their vibrant team and contribute to their mission of support businesses across HR, employment law, and health and safety services.What you will do:As a Marketing Automation Specialist, you will work closely with the marketing team to plan, execute, and optimize email marketing campaigns that generate leads, drive customer retention, and position the company as the market leader. You will be responsible for managing all aspects of email marketing, from strategy to execution, ensuring that campaigns are targeted, impactful, and measurable.Key Responsibilities:

• Develop and execute email marketing campaigns, including nurture programs, webinars, events, and content promotions.
• Oversee email campaign performance, conducting market research, A/B testing, and optimizing campaigns for improved results.
• Design and implement effective list segmentation strategies, ensuring targeted outreach across specific market segments and industries.
• Integrate email campaigns with CRM systems (Salesforce) to enhance data quality and streamline lead management.
• Build landing pages, forms, and other digital assets to support campaigns and drive engagement.

Experienced Required:

• 3+ years CRM and Marketing Automation experience
• Marketo experience is a plus
• Degree in Marketing, Advertising, Communications or related degree.

If this role is of interest to you, please contact Katie Sullivan on +353 1 632031 or email your updated CV to katie.sullivan@recruiters.ie

Expected salary

€40000 – 50000 per year

Location

Dublin

Job date

Wed, 06 Nov 2024 23:36:37 GMT

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