Kingston University
Job title:
Marketing Adviser
Company
Kingston University
Job description
Working as part of a team of marketing advisors, the post holder will research, plan and manage marketing projects, processes and campaigns in order to support the University meeting its student recruitment targets.The post holder will lead on assigned projects, including the planning and production of marketing campaigns and the production, curation and distribution of publications and content across digital and traditional channels. They will develop expert knowledge of Kingston’s brand positioning, value proposition and target audiences, as well as the undergraduate and postgraduate recruitment cycles.The PersonThe team’s primary objectives are to maximise lead generation to achieve agreed student recruitment targets and good ROI. This involves, but is not limited to:
- Managing the working relationships with our media buying agency and leading on the development of creative and campaign briefs, media buying and media production.
- Developing an engaging user experience that aligns to target audience needs and motivations, is informed by customer insight and is on time and within budget.
- Evaluating and tracking campaign effectiveness and developing KPIs that align to and support delivery of the above objectives.
- Coordinating the production and commissioning of content, including print, digital, out of home and rich media, ensuring all creative and content meets brand identity guidelines and institutional tone of voice.
GeneralDue to the cyclical nature of the Student Recruitment and Admissions, all roles within the department will require flexibility, requiring staff to work evenings and/or weekends on occasions; there may also be some restrictions on the timing of annual leave.Directorate/FunctionThe UniversityKingston University has launched a long-term strategy to deliver a progressive model of higher education founded on the sector-leading Future Skills campaign. Called the Town House Strategy, after our internationally acclaimed, award-winning Town House building, the strategy will prepare students for the future world of work, increase the University’s research and knowledge exchange, enhance our collaboration with local communities, business, and industry, strengthen our impact on policy and support the goal of building a more sustainable society and economy.The Student DirectorateThe wider directorate’s key aim within the strategy is to deliver a seamless, high-quality experience for all current and future students to ensure they are “sought after”, supporting their participation, attainment, and success before, during and after their time at Kingston. This in turn will create a culture of high performance that is inclusive, innovative, ambitious and enterprising.Further informationThis is a full-time permanent position with a starting salary of £38,613 per annum.Interviews are expected to be held on Wednesday 27 November 2024.For any informal enquires regarding the role please contact Marketing Manager.Bring your true self, expertise, and passion to Kingston where we are continuing to strive to build a university where authentic inclusion and belonging is at its heart. Every one of our staff and students’ identities, backgrounds and diverse experiences makes us who we are – so harness and embrace yours by applying today. We welcome applications from Black, Asian and Minority Ethnic backgrounds, LGBTQ+ communities and those with disabilities.We are a place-based organisation, proud of our location in Kingston and the civic role we play in our community. Our campuses inspire collaborative, innovative and creative communities. Being present on campus is important to us because it helps us to create a sense of belonging for both our staff and students. Therefore, staff are expected to be on campus for the majority of their working week.Candidates must be able to demonstrate their eligibility to work in the UK in accordance with the Immigration, Asylum and Nationality Act 2006. Where required, this may include entry clearance or continued leave to remain under the Points Based Immigration Scheme.To apply click on ‘Apply Now’. If, for accessibility reasons, you need to apply in an alternative format, please email or call the HR Shared Services team on 020 8417 3118.
Expected salary
£38613 per year
Location
Kingston upon Thames
Job date
Sat, 02 Nov 2024 05:29:17 GMT
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