Manager, Enterprise Content Marketing

Overview

Zapier is looking for a strategic, data-driven content marketing leader to spearhead campaigns that drive our pipeline and meet ambitious sales targets. As a key driver of sales-led growth, you’ll craft and optimize high-impact, content-driven campaigns to attract qualified leads, nurture prospects, and convert them into customers. You’ll lead a talented team of writers and editors, working cross-functionally to develop inspiring content that helps businesses see the transformative power of automation.

This is a new role on Zapier’s Content Team, and we’re seeking an experienced content marketer, campaign strategist, and team manager to build and execute content-driven campaigns targeting our ideal customer profile (ICP). If you’re ready to create and optimize impactful content strategies at a fast-growing and profitable company, we’d love to hear from you.

• Our Commitment to Applicants
• Culture and Values at Zapier
• Zapier Guide to Remote Work
• Zapier Code of Conduct
• Diversity and Inclusivity at Zapier

Zapier is proud to be an equal-opportunity workplace dedicated to pursuing and hiring a diverse workforce.

 

About You

• You’re a proven leader. You have 7+ years of experience in building content marketing campaigns, ideally in the technology industry, and 3+ years leading teams. You’ve recruited, developed, and managed high-performing writers and editors, creating a culture of accountability, creativity, and collaboration.
• You’re results-driven. You know how to design and execute content campaigns that drive measurable results. You’re motivated by ambitious goals and have experience with metrics like lead generation, conversion rates, and pipeline impact.
• You understand content strategy. You’ve created content strategies targeting enterprise or upmarket audiences, and you understand how to align content to each stage of the customer journey.
• You’re data-savvy. You rely on analytics and customer insights to inform decisions and continuously improve performance. You know how to measure the success of content campaigns and adapt strategies based on data.
• You effectively collaborate across teams. You’ve worked closely with demand generation and sales teams to ensure content aligns with audience pain points and directly supports pipeline goals.

 

Things You’ll Do

• Lead a high-performing team: Manage and develop writers and editors to produce engaging, impactful content tailored to our ICP and upmarket prospects.
• Drive ICP-focused campaigns: Build integrated content campaigns that resonate with the pain points, challenges, and aspirations of our target upmarket audiences. Consistently brainstorm creative campaign tactics, lead content production processes, and encourage a continuous stream of creation, testing, and learning.
• Collaborate cross-functionally: Closely collaborate with our demand generation and sales teams to ensure alignment, maximize campaign effectiveness, and develop content that resonates with the pain points and buying triggers of our high-priority audiences.
• Drive the development of full-funnel content: Guide and edit marketing content across a variety of formats for every stage of the customer journey—from awareness to conversion to retention— including email campaigns, landing pages, ebooks, webinar decks, one-sheets, and more.
• Leverage data to optimize performance: Use analytics and customer feedback to measure campaign effectiveness and make data-driven improvements.
• Scale content production: Build and manage a network of high-quality freelancers to support ambitious campaign goals and expand capacity.
• Create sales enablement materials: Partner with the sales team to develop case studies, whitepapers, and presentations tailored to enterprise buyer needs.
• Align with product marketing: Ensure all enterprise content reflects Zapier’s positioning and highlights key differentiators in the automation space.

Champion content for enterprise growth: Advocate for enterprise content priorities within the broader marketing strategy, ensuring alignment with Zapier’s sales-led growth goals.

 

How to Apply

At Zapier, we believe that diverse perspectives and experiences make us better, which is why we have a non-standard application process designed to promote inclusion and equity. We’re looking for the best fit for each of our roles, regardless of the type of companies in your background, so we encourage you to apply even if your skills and experiences don’t exactly match the job description. All we ask is that you answer a few in-depth questions in our application that would typically be asked at the start of an interview process. This helps speed things up by letting us get to know you and your skillset a bit better right out of the gate. Please be sure to answer each question; the resume and CV fields are optional.

Education is not a requirement for our roles; however, if you receive an offer, you will need to include your most recent educational experience as part of our background check process.

After you apply, you are going to hear back from us—even if we don’t see an immediate fit with our team. In fact, throughout the process, we strive to never go more than seven days without letting you know the status of your application. We know we’ll make mistakes from time to time, so if you ever have questions about where you stand or about the process, just ask your recruiter!

Zapier is an equal-opportunity employer and we’re excited to work with talented and empathetic people of all identities. Zapier does not discriminate based on someone’s identity in any aspect of hiring or employment as required by law and in line with our commitment to Diversity, Inclusion, Belonging and Equity. Our code of conduct provides a beacon for the kind of company we strive to be, and we celebrate our differences because those differences are what allow us to make a product that serves a global user base. Zapier will consider all qualified applicants, including those with criminal histories, consistent with applicable laws.

Zapier is committed to inclusion. As part of this commitment, Zapier welcomes applications from individuals with disabilities and will work to provide reasonable accommodations. If reasonable accommodations are needed to participate in the job application or interview process, please contact jobs@zapier.com.

 

Application Deadline:

The anticipated application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later, or if the position is filled.

Even though we’re an all-remote company, we still need to be thoughtful about where we have Zapiens working. Check out this resource for a list of countries where we currently cannot have Zapiens permanently working.