Are you ready to power the World’s connections?
If you don’t think you meet all of the criteria below but are still interested in the job, please apply. Nobody checks every box – we’re looking for candidates that are particularly strong in a few areas, and have some interest and capabilities in others.
About the role:
Kong Inc. is seeking a skilled Product PR Manager to lead public relations efforts centered on our industry-leading API platform and related products while also managing our social media channels. This role is critical to positioning Kong’s products as market leaders, driving thought leadership, and enhancing brand visibility through strategic PR campaigns and social engagement.
If you excel at crafting compelling product stories, building relationships with the media, and creating impactful digital content, this role offers the perfect opportunity to make a meaningful impact.
Public Relations (60%):
- Develop and execute PR strategies that highlight Kong’s products, technology leadership, and innovations in the API space.
- Build and maintain relationships with technology trade journalists, industry analysts, Kong customers and industry influencers to position Kong as a go-to source for thought leadership.
- Collaborate with cross-functional teams to identify newsworthy product stories, ensuring alignment with corporate goals.
- Work with PR agencies in the U.S. and U.K. to manage media outreach, press interviews, awards submissions, and event participation.
- Write and distribute high-impact press materials, including press releases, pitches, briefing documents, and contributed articles.
- Monitor and analyze media coverage and competitor activity, sharing insights and recommendations with leadership.
- And any additional tasks required by manager.
Social Media (40%):
- Oversee Kong’s social media channels, ensuring messaging aligns with product-focused and corporate PR strategies.
- Create and schedule engaging content that promotes Kong’s products and thought leadership while fostering community growth.
- Monitor and respond to social media interactions to enhance brand presence and engagement.
- Track and report on social media performance, offering actionable insights to improve reach and effectiveness.
- Collaborate with marketing and design teams to develop content for social campaigns.
What You’ll Bring:
- 5+ years of experience in public relations with a strong focus on product PR, preferably in enterprise SaaS or cloud-native technologies.
- Proven success in driving product-focused PR campaigns and securing top-tier media coverage.
- Exceptional writing, editing, and storytelling skills with the ability to craft compelling product narratives.
- Strong relationship-building skills with media, analysts, and influencers.
- Experience managing social media channels and integrating them into broader PR strategies.
- Analytical mindset to measure PR and social media performance and optimize strategies.
- Excellent organizational and project management skills with the ability to manage multiple priorities.
- A proactive, collaborative attitude and a passion for communicating the value of innovative technologies.
Education:
- Bachelor’s degree (BA/BS) in Business Administration, Communications, or related field required.
- MBA or related advanced degree preferred.
Kong has different base pay ranges for different work locations within the United States, which allows us to pay employees competitively and consistently in different geographic markets. Compensation varies depending on a wide array of factors, including but not limited to specific candidate location, role, skill set and level of experience. Certain roles are eligible for additional rewards including sales incentives depending on the terms of the applicable plan and role. Benefits may vary depending on location. US based employees are typically offered access to healthcare benefits, a 401(k) plan, short and long term disability benefits, basic life and AD&D insurance, among others. The typical base pay range for this role in the US is $140,000 – 160,000.