Influence Account Executive

Job title:

Influence Account Executive

Company

Ogilvy

Job description

Department: PR & InfluenceLocation: LondonContract type: Fixed-TermFull Time/Part time: Full TimeReporting into: Account DirectorAbout Ogilvy:Ogilvy UK has been creating iconic ideas that deliver impact at scale for clients ever since David Ogilvy founded the company in 1948. Ogilvy UK specialises in bringing together brand advertising, customer experience marketing, PR, influence and consulting, all fuelled by Behavioural Science. Our world-class award-winning creative campaigns deliver solutions for clients including Sainsbury’s, Argos, , Mondelēz International, Unilever, TK Maxx and Pernod Ricard.In 2023, Ogilvy UK celebrated their 75th anniversary and was the most awarded agency in Europe. Ogilvy is home to the largest influencer marketing practice globally, and hosts the world’s biggest festival of behavioural science and creativity, Nudgestock – now in its 12th year.The Role:As an Influence Account Executive, you will play a crucial role in developing, managing, and executing influencer marketing campaigns that cover a broad spectrum of influencer work. With your strategic mindset, you will be responsible for ideating, project managing, and executing campaigns that integrate into the overall strategy, including owned, earned, and paid channels. You will collaborate with media, PR, social, brand activation, digital, and all other stakeholders, both internal and external, to deliver best-in-class campaigns for our clients.You will also be responsible for identifying and nurturing client-appropriate talent opportunities, nurturing relationships, and maintaining successful client relationships by selling ideas and content streams in high-pressure situations. Additionally, you will need to stay up-to-date with cultural and social trends and customers’ views and attitudes to ensure that our campaigns are relevant and effective. Finally, you will assist in promoting our influencer offering across the business, as well as support additional projects such as new business pitches, market reviews, and competitive trends.You should also have a creative outlook and champion the importance of diverse thinking and inclusiveness, with a keen interest in social media and relevant news and trends. The ideal candidate will be self-motivated, action-oriented, and ambitious, with a positive “can-do” attitude. You should also have a strong experience in key stakeholder management and integrating digital and social media into campaign activities.Key Responsibilities:

• Develop, manage and execute influencer marketing campaigns for clients across the spectrum of influencers

• Be responsible for day-to-day running of influencer campaigns, from identification and implementation to overseeing and reporting

• Actively contribute to the influencer strategy by recommending objectives, targets, action plans, calendars and budgets

• Align and collaborate with media, PR, social, brand activation, digital and all other stakeholders, internal and external, to deliver best in class campaigns for our clients

• Identify and nurture client-appropriate talent opportunities and nurture relationships to help deliver the influencer program for clients

• Maintain and build successful client relationships, selling in ideas and content streams in quick turnaround and high-pressure situations

• Be able to present creative and sell content solutions to internal stakeholders and new and existing clients

• Manage the influencer database and ensure it is kept up-to-date

• Stay up-to-date with cultural and social trends and customers’ views and attitudes

• Assist in the development of and participate in promoting our influencer offering across the business

• Support additional projects as required, such as new business pitches, market reviews, and competitive trends

Requirements:

• A passion for influencer marketing.

• Demonstrated experience in building consistently productive relationships.

• The ability to remain optimistic under pressure.

• Strong experience of key stakeholder management.

• A creative outlook with the ability to achieve the full potential from projects, keeping abreast of and utilizing new industry developments and technology.

• Proven experience of integrating digital and social media in campaign activity.

• Self-motivated, action-oriented and ambitious with a positive “can-do” attitude

• A keen interest in all things social and an avid follower of relevant news and trends

How we help you Thrive:

• 25 days annual leave + 1 Volunteer Day

• Bupa Healthcare

• Enhanced Maternity, Adoption and Shared Parental Leave

• We have a Flexible Working Model with core working hours: 10am – 4pm

• A 1.5:1 Matching Pension Structure

• Wellbeing and Health: Up to £25.00 per month towards physical or online exercise class membership, Unmind membership, LifeWorks tool and annual eye tests and development budgets and Wellbeing incentives and activities throughout the year

• Season Ticket Loan and Cycle to Work Scheme

• Life Assurance

Our ambition is to attract the very best diverse talent to Ogilvy, and to be the employer of choice in the UK. We want everyone to feel welcome when they join us, and once they’re here, for them to want to stay with us, grow their career, and to feel they belong with us.We are an equal opportunity employer and we’re committed to creating an inclusive, welcoming environment for anyone who wants to work at Ogilvy. We believe that for creativity to flourish, everything about how we work must have diversity at its core. Your race, colour, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability, or veteran status have no bearing on our hiring decisions. If you have a disability or special need that requires accommodation, please let us know and we will do everything we can to accommodate.

Expected salary

Location

London

Job date

Sat, 26 Oct 2024 02:54:59 GMT

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