Inbound Marketing Strategist

Overview

Role Overview:

We’re looking for an experienced Inbound Marketing Strategist to take ownership of our digital marketing strategy, including managing key channels like our website, LinkedIn, and investor communications. This role is crucial in helping Wecheer engage FMCG/CPG decision-makers and drive lead generation through optimized content and campaigns. You will collaborate across departments to deliver targeted marketing initiatives, align inbound strategies with our business goals, and enhance Wecheer’s brand visibility.

Is this role for you? You should not apply if you lack hands on experience in multi-channel inbound marketing for FMCG/CPG enterprise clients, if you struggle with cross-functional collaboration/investor relations or if you can’t handle a fast-paced environment with shifting priorities.

This is a remote, freelance, full time role, European time zone.

Key Responsibilities:

• Lead Generation & Campaigns: Create and manage inbound marketing campaigns focused on driving leads through LinkedIn, website optimization, and targeted email marketing.
• Marketing Automation: Build and execute personalized drip campaigns to nurture leads, utilizing automated content delivery and segmentation to guide them through the sales funnel.
• Content Strategy: Develop high-quality content (case studies, whitepapers, client success stories) to showcase our expertise in digital loyalty programs and customer engagement.
• Sales Deck Management: Create and standardize sales decks to ensure consistent messaging and branding, aligning with marketing strategies and sales objectives.
• SEO & CRM Management: Ensure best practices for SEO are implemented, and use CRM tools like HubSpot to segment leads and track engagement for effective targeting.
• Cross-Channel Marketing: Design and manage integrated campaigns using LinkedIn Ads, Google Ads, and email marketing to ensure consistent messaging and optimize ROI.
• Investor & Client Relations: Oversee communications with clients and stakeholders, including newsletters and presentations that highlight key updates and success metrics.
• Event & Award Management: Manage PR activities such as press releases, industry event participation, and award submissions to boost brand visibility.

Qualifications:

• ✔️ Proven experience in inbound marketing, especially for B2B SaaS, tech, or digital loyalty programs.
• ✔️ Strong knowledge of SEO, marketing automation, and multi-channel lead generation.
• ✔️ Expertise in managing LinkedIn and social media campaigns.
• ✔️ Proficiency in CRM systems (e.g., HubSpot) and data-driven marketing strategies.
• ✔️ Excellent communication skills, with a track record of cross-functional collaboration.

Tagged as: 1-3 Years, 3-5 Years, 5+ Years