Head of Marketing & Communications

Job title:

Head of Marketing & Communications

Company

3D Personnel

Job description

Head of Marketing – Retail and Omnichannel
Dublin
Highly Competitive RemunerationOur client based in Dublin and with locations across the Island of Ireland, is product and tech-focused, operating multiple brands (online and retail) in their market of operation.We are seeking an experienced and dynamic Head of Marketing to lead and develop the marketing functions of this multi-site, nationwide company operating in both land-based and online leisure/entertainment sectors. This role demands a hands-on, highly organized manager who utilizes a strong analytical and data-driven approach.
The primary focus of the role is on the retail customer experience through the management of our clients loyalty club, promotions and CRM. You will play a key role in further developing and implementing their Omnichannel customer strategy, helping to seamlessly integrate the experience across our land based and online operations.Key Responsibilities:Strategy Development:

• Architect and execute comprehensive marketing strategies across all business units.
• Collaborate with business units to develop tailored marketing plans and budgets.
• Create marketing plans for expansion into new locations.
• Liaise with the Online Marketing teams to integrate online best practices into the retail environment.
• Partner with the IT department to enhance customer experience through bespoke development.

Promotions:

• Design and implement a dynamic marketing calendar.
• Develop data-driven campaigns to enhance customer retention and attract new clientele.
• Develop and manage in club, online / social media advertising campaigns to bring awareness to these promotions.

CRM and Customer Retention:

• Enhance CRM and retention strategies with multi-channel campaigns.
• Focus on sophisticated customer journeys and VIP engagement to maximize customer satisfaction and lifetime value.
• Oversee the creation of marketing collateral including promotional posters, SMS, and emails.
• Develop out a VIP function.
• Analysis and Reporting:
• Develop and monitor key performance indicators.
• Use analytics to optimize marketing performance and collaborate on customer analysis, segmentation, and targeting.

Qualifications & Experience:
Industry Expertise: Minimum of 3 years in a leadership marketing role within the gaming industry.
Analytical Skills: Exceptional skills in Excel and BI tools like PowerBI or Tableau, with a demonstrated ability to derive actionable insights from data.
CRM: Experience building and improving customer journeys using marketing automation tools is a must have.
Leadership: Proactive and self-motivated with a proven track record of developing and executing successful marketing strategies.
Communication & Organizational Skills: Strong capability in clear communication, confident leadership, and effective organization.Additional info
Job Type: Full-time
Schedule: Monday to Friday
Permanent Role;
Salary Neg. Depending on Experience circa €80K+
Ref – VAC-13463How to Apply:
Please send your full and up to date CV along with a cover note or email to our multi-Sector team in order to apply for this role.
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Expected salary

Location

Dublin

Job date

Sat, 19 Oct 2024 22:39:01 GMT

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