Head of Digital Marketing

Job title:

Head of Digital Marketing

Company

Morgan McKinley

Job description

Role & ResponsibilitiesIf you are a Senior Digital Marketing Manager looking to take the next step up in your career to ‘Head of’, this is a fantastic opportunity to work in a leading professional services firm.You will lead the firm’s digital marketing strategy, focus on driving online engagement, demand generation, and brand visibility, while supporting business growth and client acquisition. You will also oversee the integration of digital systems, and ensure alignment across platforms and teams.Key Responsibilities

• Design and implement data-driven strategies to achieve business objectives, including lead generation, brand awareness, and customer acquisition
• Allocate and manage budgets across digital marketing channels to ensure optimal ROI.
• Build, mentor, and lead a team of digital marketing professionals, including specialists in SEO, SEM, social media, content, and email marketing.
• Collaborate with other departments such as sales, product, and IT to align digital marketing goals with overall business objectives.
• .Develop strategies to amplify major brand campaigns, generating high levels of client engagement and interaction.
• Drive the creation and execution of a digital content strategy, ensuring content is optimised for key digital channels and aligned with overall marketing goals.
• Own and manage the firm’s social media strategy, including defining goals, creating content, overseeing execution, and ensuring social amplification across platforms.
• Optimise website performance and martech tools to enhance user experience and drive conversions.
• Manage relationships with external agencies, ensuring projects are delivered on time and within budget.

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.
• 10+ years of digital marketing experience, with proven leadership in B2B environments.
• Strong expertise in developing and executing integrated digital marketing strategies.
• Certifications in digital marketing (e.g., Google Analytics, Google Ads) are a plus.
• Experience in leading digital integration projects across multiple systems.
• Proven experience in developing and executing digital content strategies.
• Extensive experience managing social media channels and driving engagement through social platforms.
• Data-driven approach with strong analytical skills to optimise campaign performance.
• Excellent project management, communication, and team leadership abilities.
• Experience with CRM and marketing automation platforms

Morgan McKinley is acting as an Employment Agency and references to pay rates are indicative.BY APPLYING FOR THIS ROLE YOU ARE AGREEING TO OUR WHICH TOGETHER WITH OUR GOVERN YOUR USE OF MORGAN MCKINLEY SERVICES.

Expected salary

Location

Dublin

Job date

Sat, 21 Dec 2024 23:22:12 GMT

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