Growth Marketing Manager (4 day week)

Job title:

Growth Marketing Manager (4 day week)

Company

Architextures Software Limited

Job description

Who we are and what we doArchitextures is a web app used by more than half a million designers to find materials and download them in formats they need for construction drawings and 3D models. Our texture editor makes it easy to customise materials for use on drawings, saving time and effort for architects and interior designers. Material manufacturers also use the platform to generate digital files for their products and publish them to our library, making them compatible with popular CAD and BIM software and showcasing them to a wider audience.What you’ll be doing at ArchitexturesArchitextures is seeking a skilled founding Growth Marketing Manager to lead our digital marketing initiatives and drive significant growth. In this role, you will be responsible for managing and optimising our digital marketing channels, including paid, social media and CRM. You will develop growth strategies, forecast and report on campaign performance, and work closely with the Founder to align growth efforts with broader company objectives. This position requires an analytical mindset, a flair for creativity, and a proven track record in driving successful digital marketing campaigns.Key responsibilities:

• Manage and optimise the performance of digital marketing channels.
• Forecast, measure, and analyse digital campaign performance across the funnel.
• Develop and implement digital demand growth strategies for our core Texture Library aimed at Designers
• Generate and execute strategies for driving MQLs for our Manufacturer’s product offering
• Partner with cross-functional teams for trial conversion and activation rate improvement.
• Guide paid efforts across channels, balancing growth and ad spending.
• Oversee ad unit development, testing, and analysis for continuous improvement.
• Manage the company newsletter and blog, create and oversee the editorial calendar, ensuring regular content that engages our audience, drives traffic, and supports overall growth strategies.

RequirementsEssential Skills and Qualifications:

• At least 3-5 years of SaaS experience in a B2B growth marketing role
• Excellent understanding of digital marketing, customer acquisition, and retention strategies
• Experience with at least two of the following marketing channels (advertising, social media, CRM/lifecycle, content, SEO)
• Excellent written and verbal communication skills in English
• Desire to work for a fast-paced startup and take on increasing levels of responsibility

Desirable Attributes:

• Experience or interest in architecture, construction and design industries
• Experience with Hubspot, including setting up and managing workflows and sequences
• Graphic design skills are a bonus but not required.

Salary£36,000 — £50,000BenefitsAt Architextures, you’ll enjoy:

• Four-day week (30 hours) that starts on Tuesday, so every weekend is a long weekend
• Flexible working. Choose between working from home (within the UK) or from our dog-friendly office near Glasgow City Centre with lots of natural light, great facilities and a large communal kitchen. Please note that some occasional travel will be expected to meet with the team and customers.
• Computer equipment applicable to your role
• Learning and development budget
• Seasonal social events
• Workplace pension (Statutory – 5% employee contribution, 3% employer)

Expected salary

£36000 – 46000 per year

Location

Glasgow

Job date

Sun, 15 Sep 2024 22:03:22 GMT

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