GOAT | Influencer Marketing Manager

Description

Position at GroupM Nexus

About GroupM

GroupM is the leading global media investment management operation serving as the parent company to WPP media agencies including Mindshare, Wavemaker, EssenceMediaCom, and m/SIX, each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. GroupM’s focus is to deliver unrivalled marketplace advantage to its clients, stakeholders and people. Discover more about GroupM at www.groupm.com.

About Goat

Goat is a world-leading influencer business, recently acquired by GroupM and WPP – operating in 35 countries. Goat works with our agencies to deliver Influence, Content and Amplification solutions to clients. Goat is leading the industry in intelligent influence with our proprietary end to end solution and deep influencer expertise in content creation, amplification and measurement. Goat maximises the returns of content investment through the intelligent application of technology, creativity, and distribution at scale.

Goat launched in Australia in 2022, and is experiencing rapid growth in 2024. This is an incredibly exciting time to join a small but high-performing team.

The role

As a Goat Influencer Marketing Account Manager you will work closely with the Australian and Global Goat teams, along with key stakeholders in the market, to help drive business success.

Key areas of responsibility for this role include:

Influencer Strategy & Campaign Management

You’ll be working closely with the entire team to ensure delivery of campaigns and the performance of this side of the business. This aspect of the role will require you to ideate, strategies and implement campaigns to ensure that all teams benefit from the delivery of Goat campaigns.

• Research, develop and execute influencer and partnership strategies and campaigns, including but not limited to planning, presenting, scheduling, & reporting.
• Identify social media influencers.
• Initiate and coordinate meetings with key partners, including influencers, management agencies and clients.

Content & Strategy

Having a strong understanding of social and influencer content strategy is a skillset that will amplify how you respond to briefs and bring them to life.

• Bringing new ideas and fresh thinking to our clients you’ll help with the development of multi-media content campaigns.
• Develop effective influencer marketing strategies in collaboration with clients.
• Stay updated on social and media industry trends.
• Analyse market trends, competition, and client preferences to identify opportunities and threats.
• Set revenue and profit targets and work with teams to achieve them.

Client Relationship Management:

Given the nature of this role, you will be responsible for business development (with senior staff) of agency clients and one of the points of contact for campaigns. You’ll be working closely with the entire team to ensure delivery of campaigns and for the performance of this side of the business. This aspect of the role will require you to develop new business and delivery models to ensure that all teams benefit from the delivery of Goat campaigns.

• Be client-facing and available for day-to-day client communication, always ensuring a high quality and responsive service to clients.
• Cultivate and maintain relationships with GroupM agencies, key clients, understanding their needs and ensuring client satisfaction.
• Act as the primary point of contact for major clients and handle negotiations, contracts, and proposals.
• Monitor and assess client feedback and work with the teams to address any concerns.

Commercial

• Ensure all team financial and compliance processes are followed in a timely manner and with 100% accuracy
• Maintain a strong perspective of in-scope services for your clients, and the process for completing work above and beyond this
• Provide hands-on leadership to junior staff in dealing with commercial issues, such as account queries, reconciliations, and bookings

Platforms and partnerships

You will work closely with our partner platforms to activate and operationalise Goat as well as be the conduit between our partner platforms and any new initiatives. A special focus on partnerships (talent agencies, social networks etc) would be required from you to operationalize Goat. You will have management supporting this as well.

People

Help to manage, enable and empower the Goat team alongside Goat leadership.

Candidate Requirements

• Understanding of the social influencer and social media landscape including the talent management landscape in Australia
• An understanding of Paid Social Media, to support proactive recommendations and enhancing results for clients.
• Understanding of agency processes and structures, especially partnership and content teams
• Experience in working across markets a plus
• Excellent numerical skills with the ability to quickly analyse commercial constructs and opportunities
• Comfortable in presenting and influencing stakeholders from GroupM and agencies
• Comfortable in negotiating deals that ensure a beneficial outcome for all concerned
• Strong leadership, communication and project management skills
• You must be comfortable in working autonomously and you will be responsible for delivering pre-defined and agreed goals, presenting progress periodically to management teams.
• Being able to problem solve is a must and having the ability to think creatively to successfully achieve goals will be key for the successful candidate.

GroupM is an equal opportunity employer. We view every individual as exactly that, individual. We hire despite people’s differences, not because of them. We understand that inclusion is more than just diversity. We celebrate the fact that everyone is unique. That’s what makes us so good at what we do. At GroupM we pride ourselves on being a company that can truly represent the global clients we work with.

GroupM Nexus