Global Loyalty Manager in Melbourne, Australia

About the role

A truly impactful role, you’ll be responsible for championing Penfold global loyalty program with a strong emphasis on omni-channel engagement with a focus on digital engagement. This role is critical in delivering our vision to be a global luxury icon. You will drive initiatives that reflect evolving consumer needs including exceptional and unique experiences that will differentiate us from other brands.

• Design and execute the Global Penfolds Loyalty strategy and value proposition, ensuring it aligns with Penfolds brand values and luxury positioning

• Work collaboratively with the CRM team to leverage data driven insights, targeted engagement, consumer journey roadmap and retention campaigns

• Curate and execute unique experiences, events and promotions that foster deeper connections between consumers and Penfolds, whilst driving growth

• Monitor and report on program metrics, feedback and market trends as well as preparing regular reports outlining KPIs, Insights and Recommendations

• Oversee the budget for the loyalty program, ensuring efficient allocation and ROI

About you

You are dedicated to achieving excellence and thrive in a fast-paced, dynamic environment. Your enthusiasm for driving customer loyalty and commercial growth through innovative engagement strategies inspires your approach, and you enjoy working in the detail.

• Demonstrated working experience managing loyalty and rewards programs that boost retention and engagement

• Experience in developing a loyalty program from inception is a plus, particularly within the luxury sector. Strong understanding of CRM and digital engagement automations

• Highly collaborative with the ability to build relationships and partnerships with internal and external stakeholders

• Ability to analyze complex data and create easy to understand reports based on this

• Skilled in designing and executing exclusive experiences that resonate with Penfolds’ target audience

What’s in it for you

• AFR Boss Best Places to Work Top 10 Manufacturing and Consumer 2023

• Access to the world’s most admired wines through our employee product allowance

• Flexible/hybrid environment to empower you to be your best

• Global opportunities across Australia & New Zealand, the US, Asia, UK/Europe

• Opportunity to build a career across multiple functions (we’re really good at doing this!)

• Structured development programs to support your health, wellbeing and career

• “TWEforME Day” – an additional day of leave each year, for you to do you

• Meeting-free Monday mornings (we all love this!)

What’s it like to work here?

We bring our whole selves, we’re courageous and we deliver together – that’s our DNA. We’re a passionate bunch who enjoy working together, like to have fun and keep things down-to-earth. We’re brave enough and care enough to have the right conversations to get the best outcome and are famous for our can-do attitude. We’re definitely “glass half full” people and see challenges as opportunities and move with pace to achieve our goals.

If you’re ready to help us be the world’s most admired premium wine company, please apply now!

It takes all varietals!

Just like the wide range and variety of brands in our wine portfolio, TWE embraces diversity and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, age, national origin or on the basis of disability. If you require any assistance to be included in our process, please contact [email protected], quoting the job title and reference number.

How to apply

We move quickly at TWE and continually review applications, so if you don’t want to miss out, apply today.

Please note that cover letters are not required (we really mean this!) All applicants will receive an email to invite them to complete online assessments that will cover three areas: personality profile, cultural fit and a cognitive assessment. The assessments should take around 30 minutes in total and you will be able to download a report at the end of it. We will then be in touch ASAP to update you on how your application is progressing. We ask you to try to complete the assessments ASAP – ideally within 24 to 48 hours.

Note that we prefer to deal with you directly; we haven’t briefed a recruitment agency on this role and won’t be accepting CVs through any recruitment agency, so please apply directly.