Job title:
Fundraising & Digital Marketing Lead
Company
FRS Recruitment
Job description
My client, a well established not-for-profit organisation is seeking and experience Fundraising and Digital Marketing Lead to join their team. This is a fully-time, permanent, hybrid position based in Kildare.As the Fundraising & Digital Marketing Lead, you will be responsible for leading the improvement of the organisations donor experience. This includes implementing and overseeing various direct marketing campaigns, managing website and social media content, and enhancing the organisation’s grasp of its digital fundraising standing.Tasks & Duties
- Collaborate with stakeholders and suppliers to develop, launch, and monitor digital marketing campaigns for online donations, fundraisers, and followers.
- Innovate strategies to optimise digital marketing campaigns through creative testing and audience targeting.
- Support the development and execution of major digital fundraising campaigns, both independently and as part of integrated activities.
- Work closely with Senior Management to recruit and engage fundraisers and event participants effectively.
- Create and distribute diverse digital communications (e-newsletters, email appeals, social media campaigns) to engage and retain donors.
- Lead segmentation and penalisation of digital communications for various audiences.
- Identify opportunities to enhance supporter experiences through tailored digital communications while taking a leading role in brand-led campaigns to expand the organisation’s audience and supporter base.
- Monitor and report on monthly giving donor metrics, including attrition rates and retention drivers.
- Manage activities across channels to acquire new monthly donors, with a focus on digital recruitment.
- Oversee donor care processes, including donation processing, acknowledgement letters, and data management.
- Oversee the development, management, and timely delivery of new campaigns, including content sourcing, data management, and reporting on performance and analysis.
- Provide comprehensive support to colleagues regarding fundraising income and analysis, including developing work-plans, finance reports, and managing administrative and financial processes for reconciliation, thank you letters, banking, and record keeping.
- Manage key steps of major campaigns to ensure on time delivery including the processing of all Grant and Fund Applications from beginning to end.
Experience, Knowledge & Qualifications
- Bachelor’s degree in Business/Marketing with a substantial focus on Digital Marketing coursework is essential.
- Demonstrated experience of at least 3 years in roles involving Digital Marketing, Communications, or Fundraising – essential.
- Proficiency in design with a keen ability to create engaging social media visuals.
- Exceptional attention to detail coupled with strong planning capabilities.
- Capacity to work autonomously, proactively identifying opportunities, challenges, and areas for improvement.
- Sound comprehension of social media Key Performance Indicators (KPIs) and their alignment with digital marketing goals.
- Proficient in Twitter, LinkedIn, and YouTube with a deep understanding of these platforms.
- Well-versed in digital marketing tools and techniques, capable of managing diverse audience engagement.
- Ability to simplify BITCI offerings online and enhance brand visibility.
- Successful history in promoting and elevating brands through online channels.
- Strong project management acumen, adept at managing multiple projects and allocating resources efficiently.
- Full license with access to own vehicle – essential.
- Candidates must currently reside in a commutable distance with full working rights.
Expected salary
€44000 – 52000 per year
Location
Kildare
Job date
Tue, 02 Jul 2024 22:38:58 GMT
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